Brierley Loyalty Blog

The Best Loyalty Software Vendors for 2025: A Comprehensive Guide

Mar 07 2025 9:06 AM :

Choosing the right loyalty software is a game changer—it’s the difference between fostering lasting relationships and watching your customers slip away. The seven loyalty management software vendors we’ve highlighted stand out for their cutting-edge features, seamless integrations, and proven track record in driving customer loyalty.

Voice-Activated Loyalty: Customer Engagement in the Age of AI

Jul 02 2024 9:28 AM :

cpgstrategiesbest practices

CPG Customer Loyalty: Strategies & Best Practices

May 14 2024 3:53 PM : Thought Leadership

by Trevor Antley

omnichannelstrategiescxcustomer experiencecustomer engagementanalyticscustomer feedback

Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Apr 16 2024 4:11 AM : Thought Leadership

by Trevor Antley

interviewDon SmithRewards+acquisitionsGenerative Loyaltyloyalty trendsartificial intelligence

End-to-End Loyalty Offerings for Enterprise Brands: Interview with Don Smith

Feb 28 2024 3:45 PM :

by Don Smith, Global Consulting Officer

retailecommercelistsmistakes

6 Common Retail & e-Commerce Loyalty Mistakes

Feb 14 2024 4:01 PM :

by Trevor Antley

emotional loyaltyblqmeasure loyaltyrational loyalty

Emotional Loyalty: What Is It and How Is It Measured?

Jan 29 2024 3:00 PM : Thought Leadership

by Trevor Antley

BLQwhitepaperemotional loyalty

The BLQ & Loyalty Analytics: Measure What Matters

Jan 04 2024 10:45 PM : Thought Leadership News

by Trevor Antley

mobilemobile appomnichannel

Mobile Apps & Loyalty Programs: There's an App for That

Dec 14 2023 9:00 AM : Thought Leadership

by Brierley's Loyalty Experts

datacustomer dataanalyticsstrategies

6 Strategies to Enhance Customer Loyalty with Data

Dec 01 2023 8:46 PM : Thought Leadership

by Trevor Antley

press releasesgrowthcapillary

Capillary's Incredible Growth in the US—Now Set to Dominate the US Loyalty Market!

Nov 21 2023 8:42 AM : News

Press Release

holidays

Holiday Loyalty Marketing: Strategies for Success

Nov 08 2023 5:19 PM :

by Trevor Antley

strategycustomer engagement

5 Customer Engagement Strategies to Boost Your Brand

Oct 03 2023 5:48 PM : Thought Leadership

by Trevor Antley

press releasesnewsacquisitionsIntelligent LoyaltyRewards+expansionannouncements

Capillary Makes Third US Acquisition: Tenerity’s Digital Connect!

Jun 08 2023 6:54 PM : News

by Brierley Newsroom

data collectiontrackingoptimizationemail campaignsloyalty programscustomer behavior

Analyze Online Customer Behavior to Optimize Loyalty Programs

May 03 2023 6:25 PM : Thought Leadership

by Matt Harrison, Manager, Data Analytics

zero-party datadata collection

Customer Benefits of Zero-Party Data & Data Collection

Apr 19 2023 6:10 PM : Thought Leadership

by Katherine Boulware, Sr. Director of Consumer Insights

New Era in Loyalty: Brierley Joins Capillary Technologies!

Apr 13 2023 7:48 PM : News

by Brierley

rewardsgiftsbirthday rewards

Loyalty Programs & Birthday Rewards

Apr 06 2023 5:57 PM : Thought Leadership

by Amber Meakin, VP Client Success

repeat transactionsnew membersloyalty strategiesgamification

Drive Repeat Transactions with New Loyalty Members

Mar 16 2023 3:00 PM : Thought Leadership

by Trevor Antley

journey mapscustomer journeycustomer experiencecx

Customer Journey Maps & Loyalty Programs: What You Need to Know

Mar 07 2023 3:01 PM : Thought Leadership

by Trevor Antley

Why Loyalty Programs Should Add Badges (Badgification)

Mar 01 2023 6:05 PM : Thought Leadership

by Brierley's Loyalty Experts

digital transformationdigital accelerationCXtechnology

Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

Feb 08 2023 10:23 PM : Thought Leadership

by Brierley's Loyalty Experts

B2BgoalsB2B loyalty programs

4 Goals Every B2B Loyalty Program Needs

Jan 27 2023 8:35 PM : Thought Leadership

Randy Hernandez, VP Strategy

facial recognitionB2Bcustomer engagement

Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

Jan 11 2023 8:31 PM : Thought Leadership

Randy Hernandez, VP Strategy

b2bemotional loyalty

Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

Jan 04 2023 8:56 PM : Thought Leadership

Randy Hernandez, VP Strategy

B2Bloyalty program

B2B Loyalty Marketing: Three Core Principles of Successful Loyalty Programs

Dec 05 2022 7:43 PM : Thought Leadership

Randy Hernandez, VP Strategy

CRMcustomer relationshipscustomer retentionwin-back campaigns

Customer Relationships & Win-Back Campaigns to Improve Customer Retention

Nov 22 2022 9:22 PM : Thought Leadership

Christopher Kopenec, Sr. Director Strategy

retailbenefits

Why Retail Stores Need a Customer Loyalty Program

Nov 02 2022 5:58 PM : Thought Leadership

by Brierley's Loyalty Experts

privacyzero-party datadatadata security

Basics of Zero-Party Data and Privacy in Loyalty Marketing

Oct 20 2022 3:46 PM : Thought Leadership

by Brierley's Loyalty Experts

Loyalty Program Compliance with Data Security & Privacy Regulations

Oct 14 2022 10:51 PM : Thought Leadership

Brierley's Loyalty Experts

emotional loyaltyBLQrational loyaltycustomer engagement

Embrace Emotional Loyalty to Boost Customer Engagement

Oct 10 2022 11:32 AM : Thought Leadership

Christopher Kopenec, Sr. Director Strategy

Brierley and Bal Harbour Shops Win First at Loyalty360 Awards

Sep 29 2022 5:18 PM : Events

Brierley

How to Measure Customer Loyalty Program ROI

Sep 12 2022 6:08 PM : Thought Leadership

Randy Hernandez, VP Strategy

Brierley Sessions and Client Award Finalists for the 2022 Loyalty360 Expo

Sep 02 2022 9:15 PM : Events

Brierley

Improve Your Loyalty Program with Gamification

Aug 15 2022 2:01 PM : Thought Leadership

by Brierley's Loyalty Experts

Brierley Clients Nominated for the International Loyalty Awards 2022

Jun 01 2022 1:17 PM : Events

BRIERLEY

Brierley Announces Bill Swift as New CEO

Mar 22 2022 5:00 AM : News

Brierley

Brierley Wins Gold at Loyalty360 Expo and Clients Win Top Awards

Nov 02 2021 2:00 PM : Events

Brierley

Brierley Redefines Customer Engagement

Sep 01 2021 5:02 PM : News

Business Wire

Humanizing Customer Engagement

Aug 17 2021 5:15 PM : Thought Leadership

Robert L. McClarin, Olivia Fabiani, Haruka Oguma

You Might Need a Loyalty Program If... 3 Signs to Keep in Mind

Aug 04 2021 5:10 PM : Thought Leadership

Randy Hernandez, VP, Strategy

Leveraging Loyalty to Engage and Connect Customers

Jun 09 2021 11:42 AM : Thought Leadership

POV by Elisabeth Keller, SVP Client Success

Brierley Puts Customers First with Next-Gen Loyalty Platform

Apr 28 2021 8:00 AM : News

Brierley Puts Customers First with Next-Gen Technology Platform

2020: A Wrap-Up of the Year's Achievements

Dec 30 2020 5:33 AM : News

POV by Kats Murakami, CEO

Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management

Aug 31 2020 3:30 PM : News

Balancing Brand Adaptability and Authenticity

Jun 24 2020 1:59 PM : Thought Leadership

Hiba Hamati, Sr. Director Strategy

Your Post-Lockdown Communications Checklist to Bring Customers Back to Store

Jun 18 2020 5:41 PM : Thought Leadership

Brierley UK

Back to Business as Usual? The Lasting Impacts of COVID-19

May 27 2020 3:19 PM :

Elodie Rodriguez, Consultant

Customer Loyalty Best Practices During Market Volatility

May 12 2020 9:48 PM : Thought Leadership

Brierley US

personalization

Meaningful Personalization is as Simple as Being a Good Friend

Apr 24 2020 9:21 PM : Thought Leadership

by Robert McClarin, VP Strategy

Managing Sales & Loyalty During the Current Crisis

Apr 23 2020 7:56 PM : Thought Leadership

Christopher Kopenec, Sr Director, Strategy

How To Perfect Your Loyalty Program’s Engagement Loop

Apr 07 2020 12:52 PM : Thought Leadership

Robert McClarin, VP, Strategy

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

Apr 01 2020 12:56 PM : Thought Leadership

Elodie Rodriguez, Consultant

How to Increase B2B Loyalty Program Engagement

Mar 27 2020 3:59 PM : Thought Leadership

Simon Jeffs, Senior Loyalty & CRM Consultant

Transforming Customer Experiences

Mar 11 2020 6:05 PM : Thought Leadership

Watch the complete Digital Summit presentation Evolving to a Holistic Approach to Grow Engagement and Conversions by Samantha Iodice, Brierley’s Director of Digital Solutions.

Brierley Unveils New Branding

Feb 05 2020 5:36 PM : News

NEW YEAR. NEW BRANDING.
Brierley & Partners, Inc. has introduced new branding to usher in a new chapter in the company’s history.

Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo

Jan 12 2020 7:52 PM : Events

New LoyaltyOnDemand® platform corners the loyalty market with unmatched capabilities and optimized usability

Brierley Debuts FAST Track Consulting: Custom-Fit Loyalty for Brands of Every Size

Dec 11 2019 8:55 PM : News

Brierley+Partners unveiled a new suite of loyalty tools and insights, Forward Analytics + Strategic Thinking (FAST) Track Consulting.

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations

Dec 03 2019 12:09 AM : Thought Leadership

POV by Brierley's Jill Goran

Brierley's B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award

Nov 19 2019 11:29 PM : Events

B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method

Perkins and Will Designs New Office for Brierley

Nov 04 2019 4:10 PM : News

Brierley's new state-of-the-art workspace is in Frisco Station

It’s Not Them, It’s You…

Nov 01 2019 5:01 PM : Thought Leadership

POV by Brierley's Christopher Kopenec

Critical Elements of a Rewards Program That Need to be Tracked

Oct 22 2019 4:59 PM : Thought Leadership

POV by Brierley's Andrew Lanciani

Q&A with Loyalty360: State of the Loyalty Industry

Oct 07 2019 4:00 PM : Thought Leadership

Q&A by Brierley's Don Smith & Team

Do New Members Like Your Rewards Program?

Sep 24 2019 10:01 PM : Thought Leadership

POV by Brierley's Andrew Lanciani

Maximizing Enrollments: Easy as 1, 2, 3

Sep 17 2019 4:50 PM : Thought Leadership

POV by Brierley's Randy Hernandez

Brierley Clients Win Big at The Loyalty Magazine Awards in London

Aug 02 2019 4:23 PM : Events

Brierley Clients Take Home Awards at Annual Loyalty Magazine Awards

Brierley Recognized at Loyalty Expo – Clients Awarded Technology Honors

Aug 02 2019 3:54 PM : Events

Brierley recognized as a Top 10 Best of the Best Agency in Customer Loyalty and Top 10 Best of the Best Technology in Customer Loyalty

Five Ways to Streamline Your E-Commerce Marketing

Jul 08 2019 5:00 AM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Improve your Direct Mail Marketing

Jul 01 2019 8:00 AM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Optimize your Social Media Channels

May 06 2019 7:36 PM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Fortify Your Mobile Marketing Channel

May 01 2019 3:30 PM : Thought Leadership

POV by Brierley's Renea Keish

3 Ways to Increase Brand Lift with Transactional Emails

Apr 19 2019 4:01 PM : Thought Leadership

Samantha Iodice

Finalists for The Loyalty Magazine Awards 2019 Announced

Apr 17 2019 4:29 PM : Events

Brierley clients 7-Eleven, Sapporo and Kellogg's were listed as finalists

Hertz Wins 2019 FlyerTalk Awards for Eighth Consecutive Year

Apr 12 2019 9:15 PM : News

Hertz Gold Plus Rewards named best car rental loyalty program worldwide

3 Mistakes Loyalty Programs Make Using Bonus Points

Mar 04 2019 1:54 PM : Thought Leadership

POV by Brierley's Robert McClarin