We’re excited to announce a new era in loyalty: Brierley has joined the Capillary family!
Capillary Technologies is a global leader in customer loyalty and engagement platform provider. Capillary’s enterprise-ready AI-powered SaaS platform drives consistent business growth and establishes enduring brand relationships with over 1 billion customers across multiple industries. Named a Leader in the Forrester WaveTM: Loyalty Technology Solutions, Q1 2023 report, Capillary scored highest in the ‘Current Offering’ category.
Capillary acquired Brierley because Brierley has been one of the global leaders in loyalty technology, strategy, and execution. Brierley has built a strong reputation for providing differentiating loyalty solutions that help brands increase customer engagement and retention. With over 30 years of experience in the loyalty industry, the Forrester WaveTM has cited Brierley in its Reports on Loyalty Technology and Services many times.
“We are thrilled to be joining Capillary Technologies,” said Bill Swift, CEO of Brierley. “Our combined expertise will enable us to provide our clients with even more innovative and effective loyalty and customer engagement solutions through Capillary’s next-generation SaaS platform. We are excited to work together to help our clients build stronger, more meaningful relationships with their customers.”
Brierley’s expertise will be a valuable addition to Capillary Technologies’ existing capabilities. By joining Capillary Technologies, Brierley and Capillary will join forces to:
- Deliver exponential value to enterprise brands around the world that are looking to improve customer engagement and drive customer loyalty
- Leverage the Brierley Loyalty Quotient (BLQ) to help brands measure emotional loyalty to uniquely win both the hearts and minds of their customers
- Expand Capillary’s highly advanced customer loyalty platform with Brierley’s decades of industry leadership and expertise
- Accelerate digital transformation through AI and deliver the next generation of customer experience (CX)
- Deliver on Capillary and Brierley’s combined mission to make clients’ customer relationships dramatically more profitable
“We are excited to welcome Brierley to the Capillary family!” said Sameer Garde, CEO of Capillary Technologies. “Brierley’s vision of empowering consumers through brand experiences that make relationships personal and meaningful aligns well with Capillary’s vision of becoming the best loyalty company in the world. Brierley’s extensive industry expertise will be a valuable asset as we continue to increase our footprint in the US market. This acquisition is a testament to our commitment to providing the best possible customer engagement and loyalty solutions to our clients.”
Brierley is Capillary’s fifth acquisition globally and second acquisition in the United States, signifying Capillary’s global strength and growing footprint in the North American market.