About Brierley, a Capillary Company!

Brierley, a Capillary Services Company, helped pioneer the modern customer loyalty industry. With over 35 years of experience, Brierley has advanced loyalty and customer engagement since 1986. We employ the brightest and most experienced minds in the industry, and our experts have created, managed, and supported loyalty and CRM programs with unparalleled success for major brands worldwide.

Today, with Brierley’s expertise and proprietary tools like the Brierley Loyalty Quotient (BLQ), combined with the powerful loyalty platform from our parent company, Capillary Technologies, Brierley offers unmatched services in the loyalty arena. Throughout our company’s decades of experience, Brierley has maintained a singular mission: making our clients’ customer relationships more meaningful and profitable.

Hertz Gold Plus Rewards

In 1988 Brierley launched the first ‘car rental light board’ allowing travelers to go directly to their rental car, a real plus for loyal travelers.

Hilton HHonors

Brierley created double dipping—the first loyalty program to combine airline and hotel points, incentivizing loyal travelers for years.

Retail Loyalty
and CRM

Today retail loyalty and CRM grows significantly when communications and experiences are personalized around the member journey.

The Brierley Mission Statement

We strive to make our clients' customer relationships dramatically more profitable, and we embrace our values to make that happen. By spending quality time with our clients, we get to understand their needs.

By spending time with each other, we learn to work as a team and
have fun along the way.

Our people makes us unique.

Expertise and innovation define our work, but our culture truly defines our values. At Brierley, we support our clients, inspire our colleague’s career paths and give back to our community. It's how we shape a world where every relationship is meaningful.

  • We celebrate our client’s successes and our own—fun for everyone

  • Visit and follow us on social media to learn more

  • We collectively contribute to local community service

If all this sounds appealing, join our team!

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