See how Brierley can transform your brand’s loyalty program and create game‑changing customer engagement.
Get to the heart of customer attitudes, advocacy, and other key emotional drivers. We develop modeling, proﬁling, insights, and business intelligence to get you profit-driving insights.
Program Health Assessment
We score your program on key performance metrics and compare the results to industry benchmarks, identifying next actionable steps to increase customers’ lifetime value.
Program Cost-Benefit Analysis
We provide a comprehensive, objective evaluation of program benefits (incremental revenue) and costs to measure your return on investment and identify your greatest opportunities for growth.
Core Customer Segmentation
We group your customers into actionable types and work directly with you to identify a topline solution for optimizing marketing and communications.
Customer Demographic Profiling
We leverage specific data about your customer base to identify key segments and traits, informing marketing tactics for existing and prospective customers.
Brand & Program Tracker
We deploy a survey tailored to your business needs, providing an objective analysis of your current customers’ brand and program perceptions, which enables you to track progress toward goals.
We develop precision models from your current customer data to determine best actions for increasing response and driving the profitable behaviors that matter most to your business.
Proactive Churn Modeling
Our experts analyze your company’s data to identify at-risk customers and determine cost-effective, highly personalized retention campaigns for your business.
Lifetime Value Modeling
Brierley’s team forecasts the future value of each customer to your brand, enabling you to make strategic decisions with your marketing funds and optimize returns.
Personalized Product Recommendations
Using customer-centric data, we identify purchase patterns and utilize proprietary tools to rank product recommendations for highly personalized and prescriptive campaigns.
KPI/Metric Audit & Dashboard Design
Our experts work with you to evaluate and enhance your existing BI reports and dashboards, ensuring you cleanly track the most actionable KPIs for your business.
Analytic Vision & Roadmap
Our experts collaborate with your team to review your existing analytic solutions and craft an actionable analytic roadmap that informs your strategic efforts and aligns with your growth plan.
Rely on our decades of experience to drive ROI and increase incremental revenue using specialized insights unique to your customers and business model.
Emotional Loyalty Measurement
Identify the depth of your customers’ emotional and rational connections to your brand and loyalty program with our proprietary Brierley Loyalty Quotient.
Employ a specialized set of research questions to gain a better understanding of customer sentiment toward your marketing efforts, loyalty program, and/or CRM initiatives.
Strategists will score existing program elements against best-in-class core design principles and develop recommendations for near-term wins and immediate program enhancements..
By assessing the loyalty landscape and competitors’ offerings, we identify gaps in the market and recommend ways to differentiate your program.
Our strategy team will inventory customer communications and analyze engagement metrics to identify weaknesses and recommend improvements.
CX/MX Journey Mapping
Leverage all available data to map and evaluate your customer journey, identifying pain points, recommending strategies for improvement, and generating actionable insights.
Loyalty Ideation Workshop
Through an ideation exercise with key stakeholders, we will take the lead in turning abstract ideas into a list of program concepts and immediate enhancements.
Loyalty Launch & Planning
This comprehensive resource outlines a pilot program structure, implementation plan, training plan, and post-launch measurement guide tailored to your specific needs.
Optimize your existing program with a suite of targeted loyalty campaigns designed to deliver tangible insights and complement your program design goals.
Next Best Action Marketing Plan
Increase customer engagement and grow lifetime value by focusing on a limited, yet impactful, set of behaviors that are mapped to move each customer through a relevant and personalized marketing path.
Strategic Vision & Roadmap
We will develop a dynamic roadmap to guide program evolution and identify themes for short- and long-term program vision, resulting in a detailed 3-year strategic plan.