We do not attempt to boil the ocean—we focus on attainable solutions that can be implemented for immediate results.

Marry applied analytics with action-oriented strategic solutions by enlisting our thought leaders in limited engagements. Combine any of 22 distinct modules to gain detailed knowledge of your customer base and ensure y`ou are on the most profitable track possible. 

Gain Rapid Insights with

Custom Analytics

Get to the heart of customer attitudes, advocacy, and other key emotional drivers. We develop modeling, profiling, insights, and business intelligence to get you profit-driving insights.

View Key Deliverables
  • Program Health Assessment

    We score your program on key performance metrics and compare the results to industry benchmarks, identifying next actionable steps to increase customers’ lifetime value.

  • Program Cost-Benefit Analysis

    We provide a comprehensive, objective evaluation of program benefits (incremental revenue) and costs to measure your return on investment and identify your greatest opportunities for growth.

  • Core Customer Segmentation

    We group your customers into actionable types and work directly with you to identify a topline solution for optimizing marketing and communications.

  • Customer Demographic Profiling

    We leverage specific data about your customer base to identify key segments and traits, informing marketing tactics for existing and prospective customers.

  • Brand & Program Tracker

    We deploy a survey tailored to your business needs, providing an objective analysis of your current customers’ brand and program perceptions, which enables you to track progress toward goals.

  • Propensity Modeling

    We develop precision models from your current customer data to determine best actions for increasing response and driving the profitable behaviors that matter most to your business.

  • Proactive Churn Modeling

    Our experts analyze your company’s data to identify at-risk customers and determine cost-effective, highly personalized retention campaigns for your business.

  • Lifetime Value Modeling

    Brierley’s team forecasts the future value of each customer to your brand, enabling you to make strategic decisions with your marketing funds and optimize returns.

  • Personalized Product Recommendations

    Using customer-centric data, we identify purchase patterns and utilize proprietary tools to rank product recommendations for highly personalized and prescriptive campaigns.

  • KPI/Metric Audit & Dashboard Design

    Our experts work with you to evaluate and enhance your existing BI reports and dashboards, ensuring you cleanly track the most actionable KPIs for your business.

  • Analytic Vision & Roadmap

    Our experts collaborate with your team to review your existing analytic solutions and craft an actionable analytic roadmap that informs your strategic efforts and aligns with your growth plan.

Make a Quick Impact with

Innovative Strategies

Rely on our decades of experience to drive ROI and increase incremental revenue using specialized insights unique to your customers and business model.

View Key Deliverables
  • Emotional Loyalty Measurement

    Identify the depth of your customers’ emotional and rational connections to your brand and loyalty program with our proprietary Brierley Loyalty Quotient.

  • Relationship Analyzer

    Employ a specialized set of research questions to gain a better understanding of customer sentiment toward your marketing efforts, loyalty program, and/or CRM initiatives.

  • Loyalty Checkup

    Strategists will score existing program elements against best-in-class core design principles and develop recommendations for near-term wins and immediate program enhancements..

  • Competitive Evaluation

    By assessing the loyalty landscape and competitors’ offerings, we identify gaps in the market and recommend ways to differentiate your program.

  • Communications Audit

    Our strategy team will inventory customer communications and analyze engagement metrics to identify weaknesses and recommend improvements.

  • CX/MX Journey Mapping

    Leverage all available data to map and evaluate your customer journey, identifying pain points, recommending strategies for improvement, and generating actionable insights.

  • Loyalty Ideation Workshop

    Through an ideation exercise with key stakeholders, we will take the lead in turning abstract ideas into a list of program concepts and immediate enhancements.

  • Loyalty Launch & Planning

    This comprehensive resource outlines a pilot program structure, implementation plan, training plan, and post-launch measurement guide tailored to your specific needs.

  • Marketing Jumpstart

    Optimize your existing program with a suite of targeted loyalty campaigns designed to deliver tangible insights and complement your program design goals.

  • Next Best Action Marketing Plan

    Increase customer engagement and grow lifetime value by focusing on a limited, yet impactful, set of behaviors that are mapped to move each customer through a relevant  and personalized marketing path.

  • Strategic Vision & Roadmap

    We will develop a dynamic roadmap to guide program evolution and identify themes for short- and long-term program vision, resulting in a detailed 3-year strategic plan.