Brierley Loyalty Blog

Voice-Activated Loyalty: Customer Engagement in the Age of AI
Jul 02 2024 9:28 AM :

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cpgstrategiesbest practices
CPG Customer Loyalty: Strategies & Best Practices
May 14 2024 3:53 PM : Thought Leadership
by Trevor Antley

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omnichannelstrategiescxcustomer experiencecustomer engagementanalyticscustomer feedback
Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)
Apr 16 2024 4:11 AM : Thought Leadership
by Trevor Antley

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interviewDon SmithRewards+acquisitionsGenerative Loyaltyloyalty trendsartificial intelligence
End-to-End Loyalty Offerings for Enterprise Brands: Interview with Don Smith
Feb 28 2024 3:45 PM :
by Don Smith, Global Consulting Officer

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6 Common Retail & e-Commerce Loyalty Mistakes
Feb 14 2024 4:01 PM :
by Trevor Antley

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emotional loyaltyblqmeasure loyaltyrational loyalty
Emotional Loyalty: What Is It and How Is It Measured?
Jan 29 2024 3:00 PM : Thought Leadership
by Trevor Antley

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The BLQ & Loyalty Analytics: Measure What Matters
Jan 04 2024 10:45 PM : Thought Leadership News
by Trevor Antley

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mobilemobile appomnichannel
Mobile Apps & Loyalty Programs: There's an App for That
Dec 14 2023 9:00 AM : Thought Leadership
by Brierley's Loyalty Experts

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datacustomer dataanalyticsstrategies
6 Strategies to Enhance Customer Loyalty with Data
Dec 01 2023 8:46 PM : Thought Leadership
by Trevor Antley

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press releasesgrowthcapillary
Capillary's Incredible Growth in the US—Now Set to Dominate the US Loyalty Market!
Nov 21 2023 8:42 AM : News
Press Release

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holidays
Holiday Loyalty Marketing: Strategies for Success
Nov 08 2023 5:19 PM :
by Trevor Antley

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strategycustomer engagement
5 Customer Engagement Strategies to Boost Your Brand
Oct 03 2023 5:48 PM : Thought Leadership
by Trevor Antley

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press releasesnewsacquisitionsIntelligent LoyaltyRewards+expansionannouncements
Capillary Makes Third US Acquisition: Tenerity’s Digital Connect!
Jun 08 2023 6:54 PM : News
by Brierley Newsroom

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data collectiontrackingoptimizationemail campaignsloyalty programscustomer behavior
Analyze Online Customer Behavior to Optimize Loyalty Programs
May 03 2023 6:25 PM : Thought Leadership
by Matt Harrison, Manager, Data Analytics

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Customer Benefits of Zero-Party Data & Data Collection
Apr 19 2023 6:10 PM : Thought Leadership
by Katherine Boulware, Sr. Director of Consumer Insights

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New Era in Loyalty: Brierley Joins Capillary Technologies!
Apr 13 2023 7:48 PM : News
by Brierley

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Loyalty Programs & Birthday Rewards
Apr 06 2023 5:57 PM : Thought Leadership
by Amber Meakin, VP Client Success

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repeat transactionsnew membersloyalty strategiesgamification
Drive Repeat Transactions with New Loyalty Members
Mar 16 2023 3:00 PM : Thought Leadership
by Trevor Antley

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journey mapscustomer journeycustomer experiencecx
Customer Journey Maps & Loyalty Programs: What You Need to Know
Mar 07 2023 3:01 PM : Thought Leadership
by Trevor Antley

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Why Loyalty Programs Should Add Badges (Badgification)
Mar 01 2023 6:05 PM : Thought Leadership
by Brierley's Loyalty Experts

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digital transformationdigital accelerationCXtechnology
Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)
Feb 08 2023 10:23 PM : Thought Leadership
by Brierley's Loyalty Experts

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B2BgoalsB2B loyalty programs
4 Goals Every B2B Loyalty Program Needs
Jan 27 2023 8:35 PM : Thought Leadership
Randy Hernandez, VP Strategy

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facial recognitionB2Bcustomer engagement
Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement
Jan 11 2023 8:31 PM : Thought Leadership
Randy Hernandez, VP Strategy

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b2bemotional loyalty
Driving B2B Loyalty: Cultivating Emotional Loyalty in Business
Jan 04 2023 8:56 PM : Thought Leadership
Randy Hernandez, VP Strategy

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B2B Loyalty Marketing: Three Core Principles of Successful Loyalty Programs
Dec 05 2022 7:43 PM : Thought Leadership
Randy Hernandez, VP Strategy

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Customer Relationships & Win-Back Campaigns to Improve Customer Retention
Nov 22 2022 9:22 PM : Thought Leadership
Christopher Kopenec, Sr. Director Strategy

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retailbenefits
Why Retail Stores Need a Customer Loyalty Program
Nov 02 2022 5:58 PM : Thought Leadership
by Brierley's Loyalty Experts

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privacyzero-party datadatadata security
Basics of Zero-Party Data and Privacy in Loyalty Marketing
Oct 20 2022 3:46 PM : Thought Leadership
by Brierley's Loyalty Experts

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Loyalty Program Compliance with Data Security & Privacy Regulations
Oct 14 2022 10:51 PM : Thought Leadership
Brierley's Loyalty Experts

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emotional loyaltyBLQrational loyaltycustomer engagement
Embrace Emotional Loyalty to Boost Customer Engagement
Oct 10 2022 11:32 AM : Thought Leadership
Christopher Kopenec, Sr. Director Strategy

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Brierley and Bal Harbour Shops Win First at Loyalty360 Awards
Sep 29 2022 5:18 PM : Events
Brierley

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How to Measure Customer Loyalty Program ROI
Sep 12 2022 6:08 PM : Thought Leadership
Randy Hernandez, VP Strategy

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Brierley Sessions and Client Award Finalists for the 2022 Loyalty360 Expo
Sep 02 2022 9:15 PM : Events
Brierley

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Improve Your Loyalty Program with Gamification
Aug 15 2022 2:01 PM : Thought Leadership
by Brierley's Loyalty Experts

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Brierley Clients Nominated for the International Loyalty Awards 2022
Jun 01 2022 1:17 PM : Events
BRIERLEY

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Brierley Announces Bill Swift as New CEO
Mar 22 2022 5:00 AM : News
Brierley

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Brierley Wins Gold at Loyalty360 Expo and Clients Win Top Awards
Nov 02 2021 2:00 PM : Events
Brierley

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Brierley Redefines Customer Engagement
Sep 01 2021 5:02 PM : News
Business Wire

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Humanizing Customer Engagement
Aug 17 2021 5:15 PM : Thought Leadership
Robert L. McClarin, Olivia Fabiani, Haruka Oguma

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You Might Need a Loyalty Program If... 3 Signs to Keep in Mind
Aug 04 2021 5:10 PM : Thought Leadership
Randy Hernandez, VP, Strategy

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Leveraging Loyalty to Engage and Connect Customers
Jun 09 2021 11:42 AM : Thought Leadership
POV by Elisabeth Keller, SVP Client Success

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Brierley Puts Customers First with Next-Gen Loyalty Platform
Apr 28 2021 8:00 AM : News
Brierley Puts Customers First with Next-Gen Technology Platform

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2020: A Wrap-Up of the Year's Achievements
Dec 30 2020 5:33 AM : News
POV by Kats Murakami, CEO

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Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management
Aug 31 2020 3:30 PM : News

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Balancing Brand Adaptability and Authenticity
Jun 24 2020 1:59 PM : Thought Leadership
Hiba Hamati, Sr. Director Strategy

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Your Post-Lockdown Communications Checklist to Bring Customers Back to Store
Jun 18 2020 5:41 PM : Thought Leadership
Brierley UK

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Back to Business as Usual? The Lasting Impacts of COVID-19
May 27 2020 3:19 PM :
Elodie Rodriguez, Consultant

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Customer Loyalty Best Practices During Market Volatility
May 12 2020 9:48 PM : Thought Leadership
Brierley US

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personalization
Meaningful Personalization is as Simple as Being a Good Friend
Apr 24 2020 9:21 PM : Thought Leadership
by Robert McClarin, VP Strategy

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Managing Sales & Loyalty During the Current Crisis
Apr 23 2020 7:56 PM : Thought Leadership
Christopher Kopenec, Sr Director, Strategy

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How To Perfect Your Loyalty Program’s Engagement Loop
Apr 07 2020 12:52 PM : Thought Leadership
Robert McClarin, VP, Strategy

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Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty
Apr 01 2020 12:56 PM : Thought Leadership
Elodie Rodriguez, Consultant

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How to Increase B2B Loyalty Program Engagement
Mar 27 2020 3:59 PM : Thought Leadership
Simon Jeffs, Senior Loyalty & CRM Consultant

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Transforming Customer Experiences
Mar 11 2020 6:05 PM : Thought Leadership
Watch the complete Digital Summit presentation Evolving to a Holistic Approach to Grow Engagement and Conversions by Samantha Iodice, Brierley’s Director of Digital Solutions.

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Brierley Unveils New Branding
Feb 05 2020 5:36 PM : News
NEW YEAR. NEW BRANDING.
Brierley & Partners, Inc. has introduced new branding to usher in a new chapter in the company’s history.

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Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo
Jan 12 2020 7:52 PM : Events
New LoyaltyOnDemand® platform corners the loyalty market with unmatched capabilities and optimized usability

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Brierley Debuts FAST Track Consulting: Custom-Fit Loyalty for Brands of Every Size
Dec 11 2019 8:55 PM : News
Brierley+Partners unveiled a new suite of loyalty tools and insights, Forward Analytics + Strategic Thinking (FAST) Track Consulting.

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Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations
Dec 03 2019 12:09 AM : Thought Leadership
POV by Brierley's Jill Goran

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Brierley's B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award
Nov 19 2019 11:29 PM : Events
B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method

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Perkins and Will Designs New Office for Brierley
Nov 04 2019 4:10 PM : News
Brierley's new state-of-the-art workspace is in Frisco Station

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It’s Not Them, It’s You…
Nov 01 2019 5:01 PM : Thought Leadership
POV by Brierley's Christopher Kopenec

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Critical Elements of a Rewards Program That Need to be Tracked
Oct 22 2019 4:59 PM : Thought Leadership
POV by Brierley's Andrew Lanciani

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Q&A with Loyalty360: State of the Loyalty Industry
Oct 07 2019 4:00 PM : Thought Leadership
Q&A by Brierley's Don Smith & Team

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Do New Members Like Your Rewards Program?
Sep 24 2019 10:01 PM : Thought Leadership
POV by Brierley's Andrew Lanciani

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Maximizing Enrollments: Easy as 1, 2, 3
Sep 17 2019 4:50 PM : Thought Leadership
POV by Brierley's Randy Hernandez

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Brierley Clients Win Big at The Loyalty Magazine Awards in London
Aug 02 2019 4:23 PM : Events
Brierley Clients Take Home Awards at Annual Loyalty Magazine Awards

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Brierley Recognized at Loyalty Expo – Clients Awarded Technology Honors
Aug 02 2019 3:54 PM : Events
Brierley recognized as a Top 10 Best of the Best Agency in Customer Loyalty and Top 10 Best of the Best Technology in Customer Loyalty

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Five Ways to Streamline Your E-Commerce Marketing
Jul 08 2019 5:00 AM : Thought Leadership
POV by Brierley's Renea Keish

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Five Ways to Improve your Direct Mail Marketing
Jul 01 2019 8:00 AM : Thought Leadership
POV by Brierley's Renea Keish

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Five Ways to Optimize your Social Media Channels
May 06 2019 7:36 PM : Thought Leadership
POV by Brierley's Renea Keish

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Five Ways to Fortify Your Mobile Marketing Channel
May 01 2019 3:30 PM : Thought Leadership
POV by Brierley's Renea Keish

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3 Ways to Increase Brand Lift with Transactional Emails
Apr 19 2019 4:01 PM : Thought Leadership
Samantha Iodice

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Finalists for The Loyalty Magazine Awards 2019 Announced
Apr 17 2019 4:29 PM : Events
Brierley clients 7-Eleven, Sapporo and Kellogg's were listed as finalists

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Hertz Wins 2019 FlyerTalk Awards for Eighth Consecutive Year
Apr 12 2019 9:15 PM : News
Hertz Gold Plus Rewards named best car rental loyalty program worldwide

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3 Mistakes Loyalty Programs Make Using Bonus Points
Mar 04 2019 1:54 PM : Thought Leadership
POV by Brierley's Robert McClarin

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