Capillary Technologies, a leading global loyalty technology solutions company, announced impressive growth in the U.S. market: a 4X increase in the last three years.
The loyalty management market is worth over $10 billion and, in the past, has been led primarily by agency-led models. Capillary is revolutionizing the market with its cloud-based SaaS technology model. Capillary's flexible loyalty solutions help enterprise brands easily switch from outdated loyalty agencies to Capillary's innovative SaaS loyalty solution. With Capillary's flexible and ROI-driven loyalty solutions, customers can be truly engaged, and brands can build lasting customer loyalty.
Capillary's growth in the United States has been remarkable, with a year-over-year increase of 100%. This impressive progress does not even include the notable acquisitions of Persuade in 2021 and Brierley in 2023. Capillary's exceptional product has been the driving force behind this exponential growth. This was validated when Forrester named Capillary a Leader in the Forrester Wave Report for Loyalty Technology Solutions (Q1 2023).
Capillary Investing Heavily in A.I. Loyalty Tech!
In the future, Capillary will make substantial investments in artificial intelligence (A.I.), allocating 50–75% of its additional annual technology investment toward A.I. Capillary's commitment to investing in A.I. technology underscores the company's innovative, forward-thinking approach to technology.
Capillary vs. Other Loyalty Providers
Capillary sets itself apart from other companies in the loyalty industry by offering a unique blend of Software-as-a-Service (SaaS), expert consulting services, and downstream digital services. The SaaS model offers several advantages to the North American loyalty market, including modular technology, cost savings, and user-friendly features.
Capillary Modular Loyalty & Engagement Technology
- Increased customer retention through Loyalty+
- Personalized customer communication through Engage+
- Extensive rewards network in the form of Rewards+
- In-depth reporting and analytics through Insights+
- All powered by a highly secured CDP
Another benefit of Capillary's SaaS model is that brands receive cutting-edge technology roadmaps with new features and functionalities delivered every quarter at no extra cost. By combining Capillary's industry-recognized SaaS loyalty platform with Brierley’s award-winning consulting expertise, Capillary provides brands with the perfect mix to create profitable loyalty programs.
Capillary Leaders & the Company's Incredible Growth
“Customer expectations in the form of digitization have skyrocketed, and brands must deliver an omnichannel experience to keep the customers engaged and win their loyalty. Brands have realized this, and we see that as an increased pipeline," says Sameer Garde, CEO of Capillary Technologies. "Our funnel in the USA has grown 3.5x in the last six months, and we are hiring aggressively to support this demand. We are excited to enable brands to run ROI-driven loyalty programs, which helps turn loyalty into a new business line altogether."
Capillary is trusted and used by 16 Fortune 200 companies. As predicted in multiple analyst reports over the past year, companies across multiple industries are transitioning to SaaS-based products like Capillary's loyalty solution.
“Our remarkable growth in the USA, especially the 4x increase over the last three years, is a testament to our innovative approach in the loyalty technology sector," says Aneesh Reddy, founder & M.D. at Capillary Technologies. "By integrating cutting-edge A.I. into our SaaS offerings, we’re not just offering a product but a transformative solution for brands. This growth signifies our strategy's success and the market's evolving needs. We’re committed to leading the charge in revolutionizing loyalty programs, making them more adaptable, cost-effective, and impactful for businesses aiming to foster customer loyalty."
Capillary is Disrupting the Loyalty Market!
Capillary Technologies is committed to disrupting the loyalty market in the U.S. with their flexible, innovative SaaS loyalty solution, which outshines traditional agency-led approaches.