Emotional loyalty is essential for every brand, but how can you measure emotional loyalty and foster it further?

Successful loyalty programs require a balance of rational and emotional loyalty. By taking advantage of the Brierley Loyalty Quotient (BLQ), brands can discover that balance and how to win the hearts and minds of their target consumers or users.

“Brierley has the most advanced emotional loyalty measurement tools in our study. The Brierley Loyalty Quotient (BLQ), which compares emotional and behavioral loyalty, has strong use cases, including identifying products that drive the highest loyalty levels and benchmarking against key competitors.”  

Forrester, April 2021 Loyalty Services Wave

Analytic learnings that unlock your true loyalty potential.

  • Quickly Uncover what your Customers Love about your Brand

    We score your brand on rational and emotional loyalty, allowing you to identify strengths and address opportunities from a short customer survey.

  • Make Direct Comparisons to your Competitors

    Your brand scores and attributes will be compared to those of your competitors, complete with a share-of-wallet opportunity view.

  • Action BLQ Insights

    Your loyalty scores are indexed on 14 distinct attributes, enabling short-term focus on specific items – and we provide you with an interactive dashboard so you can slide and dice across myriad business dimensions.

  • Track your Progress

    Deploy the BLQ quarterly, half-yearly or annually to track progress across key audience segments – a simple alternative to cumbersome brand tracking