CASE STUDY

Rebranding a loyalty program to step up member engagement.

CHALLENGE

How do you refresh a loyalty program to engage more of your customers?

With an impressive legacy and 20-year history of recognizing customer loyalty, Famous Footwear felt it was time to “step it up” to reach and motivate more of today’s omnichannel customers in an increasingly competitive environment.

Approach

A rebranded program that puts the customer front and center.

After extensive qualitative and quantitative research, Brierley Creative got to the heart of how to engage the Famous customer and crafted a distinctive loyalty program just for her — FAMOUSLY YOU REWARDS.

With its new customer-centric name, vibrant design, and richer rewards and benefits, FAMOUSLY YOU REWARDS is now driving member acquisition, emotional loyalty and incremental revenue.

  • Increased member retention

  • Increase in purchases among existing members

  • Winner of three 2019 Loyalty360 Customer Awards

Time to step up your loyalty game?

Contact Us Today

“Without the expertise, knowledge, talent and hard work of your team, this would not have been possible. The program’s new branding and communications are absolutely beautiful.” Jill Feldman, VP, Marketing & Strategy, Famous Footwear

red-blockquote

More Case Studies