Brierley Loyalty Blog

Top 5 Loyalty Companies in Malaysia Elevating Customer Engagement

Jun 11 2025 9:46 AM :

Malaysia’s loyalty market is growing fast, with brands investing in smarter, more personalized engagement strategies. This blog highlights five of the top loyalty companies in Malaysia with each bringing unique capabilities to help businesses boost retention and long-term value.

Top 5 Loyalty Program Companies in Dubai

May 12 2025 12:52 PM :

Explore the top 5 loyalty program companies in Dubai that are transforming customer engagement through innovative loyalty management software. From enterprise solutions to SME-focused platforms, discover the best partners to help your brand drive retention, rewards, and long-term loyalty.

The Best Loyalty Software Vendors for 2025: A Comprehensive Guide

Mar 07 2025 9:06 AM :

Choosing the right loyalty software is a game changer—it’s the difference between fostering lasting relationships and watching your customers slip away. The seven loyalty management software vendors we’ve highlighted stand out for their cutting-edge features, seamless integrations, and proven track record in driving customer loyalty.

Voice-Activated Loyalty: Customer Engagement in the Age of AI

Jul 02 2024 9:28 AM :

cpgstrategiesbest practices

CPG Customer Loyalty: Strategies & Best Practices

May 14 2024 3:53 PM : Thought Leadership

by Trevor Antley

omnichannelstrategiescxcustomer experiencecustomer engagementanalyticscustomer feedback

Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Apr 16 2024 4:11 AM : Thought Leadership

by Trevor Antley

interviewDon SmithRewards+acquisitionsGenerative Loyaltyloyalty trendsartificial intelligence

End-to-End Loyalty Offerings for Enterprise Brands: Interview with Don Smith

Feb 28 2024 3:45 PM :

by Don Smith, Global Consulting Officer

retailecommercelistsmistakes

6 Common Retail & e-Commerce Loyalty Mistakes

Feb 14 2024 4:01 PM :

by Trevor Antley

emotional loyaltyblqmeasure loyaltyrational loyalty

Emotional Loyalty: What Is It and How Is It Measured?

Jan 29 2024 3:00 PM : Thought Leadership

by Trevor Antley

BLQwhitepaperemotional loyalty

The BLQ & Loyalty Analytics: Measure What Matters

Jan 04 2024 10:45 PM : Thought Leadership News

by Trevor Antley

mobilemobile appomnichannel

Mobile Apps & Loyalty Programs: There's an App for That

Dec 14 2023 9:00 AM : Thought Leadership

by Brierley's Loyalty Experts

datacustomer dataanalyticsstrategies

6 Strategies to Enhance Customer Loyalty with Data

Dec 01 2023 8:46 PM : Thought Leadership

by Trevor Antley

press releasesgrowthcapillary

Capillary's Incredible Growth in the US—Now Set to Dominate the US Loyalty Market!

Nov 21 2023 8:42 AM : News

Press Release

holidays

Holiday Loyalty Marketing: Strategies for Success

Nov 08 2023 5:19 PM :

by Trevor Antley

strategycustomer engagement

5 Customer Engagement Strategies to Boost Your Brand

Oct 03 2023 5:48 PM : Thought Leadership

by Trevor Antley

press releasesnewsacquisitionsIntelligent LoyaltyRewards+expansionannouncements

Capillary Makes Third US Acquisition: Tenerity’s Digital Connect!

Jun 08 2023 6:54 PM : News

by Brierley Newsroom

data collectiontrackingoptimizationemail campaignsloyalty programscustomer behavior

Analyze Online Customer Behavior to Optimize Loyalty Programs

May 03 2023 6:25 PM : Thought Leadership

by Matt Harrison, Manager, Data Analytics

zero-party datadata collection

Customer Benefits of Zero-Party Data & Data Collection

Apr 19 2023 6:10 PM : Thought Leadership

by Katherine Boulware, Sr. Director of Consumer Insights

New Era in Loyalty: Brierley Joins Capillary Technologies!

Apr 13 2023 7:48 PM : News

by Brierley

rewardsgiftsbirthday rewards

Loyalty Programs & Birthday Rewards

Apr 06 2023 5:57 PM : Thought Leadership

by Amber Meakin, VP Client Success

repeat transactionsnew membersloyalty strategiesgamification

Drive Repeat Transactions with New Loyalty Members

Mar 16 2023 3:00 PM : Thought Leadership

by Trevor Antley

journey mapscustomer journeycustomer experiencecx

Customer Journey Maps & Loyalty Programs: What You Need to Know

Mar 07 2023 3:01 PM : Thought Leadership

by Trevor Antley

Why Loyalty Programs Should Add Badges (Badgification)

Mar 01 2023 6:05 PM : Thought Leadership

by Brierley's Loyalty Experts

digital transformationdigital accelerationCXtechnology

Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

Feb 08 2023 10:23 PM : Thought Leadership

by Brierley's Loyalty Experts

B2BgoalsB2B loyalty programs

4 Goals Every B2B Loyalty Program Needs

Jan 27 2023 8:35 PM : Thought Leadership

Randy Hernandez, VP Strategy

facial recognitionB2Bcustomer engagement

Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

Jan 11 2023 8:31 PM : Thought Leadership

Randy Hernandez, VP Strategy

b2bemotional loyalty

Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

Jan 04 2023 8:56 PM : Thought Leadership

Randy Hernandez, VP Strategy

B2Bloyalty program

B2B Loyalty Marketing: Three Core Principles of Successful Loyalty Programs

Dec 05 2022 7:43 PM : Thought Leadership

Randy Hernandez, VP Strategy

CRMcustomer relationshipscustomer retentionwin-back campaigns

Customer Relationships & Win-Back Campaigns to Improve Customer Retention

Nov 22 2022 9:22 PM : Thought Leadership

Christopher Kopenec, Sr. Director Strategy

retailbenefits

Why Retail Stores Need a Customer Loyalty Program

Nov 02 2022 5:58 PM : Thought Leadership

by Brierley's Loyalty Experts

privacyzero-party datadatadata security

Basics of Zero-Party Data and Privacy in Loyalty Marketing

Oct 20 2022 3:46 PM : Thought Leadership

by Brierley's Loyalty Experts

Loyalty Program Compliance with Data Security & Privacy Regulations

Oct 14 2022 10:51 PM : Thought Leadership

Brierley's Loyalty Experts

emotional loyaltyBLQrational loyaltycustomer engagement

Embrace Emotional Loyalty to Boost Customer Engagement

Oct 10 2022 11:32 AM : Thought Leadership

Christopher Kopenec, Sr. Director Strategy

Brierley and Bal Harbour Shops Win First at Loyalty360 Awards

Sep 29 2022 5:18 PM : Events

Brierley

How to Measure Customer Loyalty Program ROI

Sep 12 2022 6:08 PM : Thought Leadership

Randy Hernandez, VP Strategy

Brierley Sessions and Client Award Finalists for the 2022 Loyalty360 Expo

Sep 02 2022 9:15 PM : Events

Brierley

Improve Your Loyalty Program with Gamification

Aug 15 2022 2:01 PM : Thought Leadership

by Brierley's Loyalty Experts

Brierley Clients Nominated for the International Loyalty Awards 2022

Jun 01 2022 1:17 PM : Events

BRIERLEY

Brierley Announces Bill Swift as New CEO

Mar 22 2022 5:00 AM : News

Brierley

Brierley Wins Gold at Loyalty360 Expo and Clients Win Top Awards

Nov 02 2021 2:00 PM : Events

Brierley

Brierley Redefines Customer Engagement

Sep 01 2021 5:02 PM : News

Business Wire

Humanizing Customer Engagement

Aug 17 2021 5:15 PM : Thought Leadership

Robert L. McClarin, Olivia Fabiani, Haruka Oguma

You Might Need a Loyalty Program If... 3 Signs to Keep in Mind

Aug 04 2021 5:10 PM : Thought Leadership

Randy Hernandez, VP, Strategy

Leveraging Loyalty to Engage and Connect Customers

Jun 09 2021 11:42 AM : Thought Leadership

POV by Elisabeth Keller, SVP Client Success

Brierley Puts Customers First with Next-Gen Loyalty Platform

Apr 28 2021 8:00 AM : News

Brierley Puts Customers First with Next-Gen Technology Platform

2020: A Wrap-Up of the Year's Achievements

Dec 30 2020 5:33 AM : News

POV by Kats Murakami, CEO

Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management

Aug 31 2020 3:30 PM : News

Balancing Brand Adaptability and Authenticity

Jun 24 2020 1:59 PM : Thought Leadership

Hiba Hamati, Sr. Director Strategy

Your Post-Lockdown Communications Checklist to Bring Customers Back to Store

Jun 18 2020 5:41 PM : Thought Leadership

Brierley UK

Back to Business as Usual? The Lasting Impacts of COVID-19

May 27 2020 3:19 PM :

Elodie Rodriguez, Consultant

Customer Loyalty Best Practices During Market Volatility

May 12 2020 9:48 PM : Thought Leadership

Brierley US

personalization

Meaningful Personalization is as Simple as Being a Good Friend

Apr 24 2020 9:21 PM : Thought Leadership

by Robert McClarin, VP Strategy

Managing Sales & Loyalty During the Current Crisis

Apr 23 2020 7:56 PM : Thought Leadership

Christopher Kopenec, Sr Director, Strategy

How To Perfect Your Loyalty Program’s Engagement Loop

Apr 07 2020 12:52 PM : Thought Leadership

Robert McClarin, VP, Strategy

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

Apr 01 2020 12:56 PM : Thought Leadership

Elodie Rodriguez, Consultant

How to Increase B2B Loyalty Program Engagement

Mar 27 2020 3:59 PM : Thought Leadership

Simon Jeffs, Senior Loyalty & CRM Consultant

Transforming Customer Experiences

Mar 11 2020 6:05 PM : Thought Leadership

Watch the complete Digital Summit presentation Evolving to a Holistic Approach to Grow Engagement and Conversions by Samantha Iodice, Brierley’s Director of Digital Solutions.

Brierley Unveils New Branding

Feb 05 2020 5:36 PM : News

NEW YEAR. NEW BRANDING.
Brierley & Partners, Inc. has introduced new branding to usher in a new chapter in the company’s history.

Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo

Jan 12 2020 7:52 PM : Events

New LoyaltyOnDemand® platform corners the loyalty market with unmatched capabilities and optimized usability

Brierley Debuts FAST Track Consulting: Custom-Fit Loyalty for Brands of Every Size

Dec 11 2019 8:55 PM : News

Brierley+Partners unveiled a new suite of loyalty tools and insights, Forward Analytics + Strategic Thinking (FAST) Track Consulting.

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations

Dec 03 2019 12:09 AM : Thought Leadership

POV by Brierley's Jill Goran

Brierley's B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award

Nov 19 2019 11:29 PM : Events

B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method

Perkins and Will Designs New Office for Brierley

Nov 04 2019 4:10 PM : News

Brierley's new state-of-the-art workspace is in Frisco Station

It’s Not Them, It’s You…

Nov 01 2019 5:01 PM : Thought Leadership

POV by Brierley's Christopher Kopenec

Critical Elements of a Rewards Program That Need to be Tracked

Oct 22 2019 4:59 PM : Thought Leadership

POV by Brierley's Andrew Lanciani

Q&A with Loyalty360: State of the Loyalty Industry

Oct 07 2019 4:00 PM : Thought Leadership

Q&A by Brierley's Don Smith & Team

Do New Members Like Your Rewards Program?

Sep 24 2019 10:01 PM : Thought Leadership

POV by Brierley's Andrew Lanciani

Maximizing Enrollments: Easy as 1, 2, 3

Sep 17 2019 4:50 PM : Thought Leadership

POV by Brierley's Randy Hernandez

Brierley Clients Win Big at The Loyalty Magazine Awards in London

Aug 02 2019 4:23 PM : Events

Brierley Clients Take Home Awards at Annual Loyalty Magazine Awards

Brierley Recognized at Loyalty Expo – Clients Awarded Technology Honors

Aug 02 2019 3:54 PM : Events

Brierley recognized as a Top 10 Best of the Best Agency in Customer Loyalty and Top 10 Best of the Best Technology in Customer Loyalty

Five Ways to Streamline Your E-Commerce Marketing

Jul 08 2019 5:00 AM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Improve your Direct Mail Marketing

Jul 01 2019 8:00 AM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Optimize your Social Media Channels

May 06 2019 7:36 PM : Thought Leadership

POV by Brierley's Renea Keish

Five Ways to Fortify Your Mobile Marketing Channel

May 01 2019 3:30 PM : Thought Leadership

POV by Brierley's Renea Keish

3 Ways to Increase Brand Lift with Transactional Emails

Apr 19 2019 4:01 PM : Thought Leadership

Samantha Iodice

Finalists for The Loyalty Magazine Awards 2019 Announced

Apr 17 2019 4:29 PM : Events

Brierley clients 7-Eleven, Sapporo and Kellogg's were listed as finalists

Hertz Wins 2019 FlyerTalk Awards for Eighth Consecutive Year

Apr 12 2019 9:15 PM : News

Hertz Gold Plus Rewards named best car rental loyalty program worldwide

3 Mistakes Loyalty Programs Make Using Bonus Points

Mar 04 2019 1:54 PM : Thought Leadership

POV by Brierley's Robert McClarin