News

Brierley+Partners Moves Global Headquarters to Frisco Station

The Offices One at Frisco Station nearly fully occupied with corporate relocation.

WEBINAR: Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy

A Brierley+Partners webinar that examines the impact of emotion on a brand’s ability to drive consumer behavior & create lifetime loyalty

Brierley+Partners and GameStop Recognized at Loyalty Expo

GameStop won big and took home honors that included Top 10 Best Program, Top Best Marketing Team and placed Gold in the Employee Engagement Category.

Hertz Sweeps 2018 FlyerTalk Awards

Hertz Gold Plus Rewards named best car rental loyalty program worldwide for seventh consecutive year

Brierley+Partners Names Kats Murakami as CEO – Jim Sturm to Become Executive Chairman

Kats Murakami brings extensive global leadership experience to the company

7-Eleven® Tests Mobile Ordering, Delivery and In-store Pickup with new 7-ElevenNOW App

New smartphone app enables Dallas consumers to order products on-demand, for delivery or in-store pickup

A Year of Awards: Hertz Wins Industry Recognition and Honors

75 Accolades in 2017 Including Travel Weekly Readers Choice and Magellan Awards, FlyerTalk Global Traveler, and Women's Choice Award

7Rewards: The 7-Eleven® Loyalty Program Just Got Bigger … and Better

Loyalty app users now earn points and freebies on various product purchases

Brierley+Partners Creates Company-Matched Donation Program to Children’s Health

Brierley+Partners is proud to announce its partnership with National Benefit Partners, which enables Brierley employees the opportunity to contribute to the Children’s Medical Center Foundation by enrolling in various voluntary company benefits

Brierley+Partners Named A Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

Brierley receives highest score for both Current Offering and Strategy

7-Eleven's Monumental Birthday, Millions of FREE Slurpee® Drinks

7‑Eleven, Inc. is having a BIG birthday this year – one of those that ends in zero. The company that introduced convenience retailing to the world is 90 on 7‑Eleven® Day, also known as July 11.To celebrate its milestone birthday, 7‑Eleven is inviting millions to join them for a FREE Slurpee party, continuing the tradition that started on the retailer’s 75th birthday in 2002.

Brierley CEO Jim Sturm has earned an Owler 2017 Top Rated CEO Award

Brierley is proud to announce that Jim Sturm has earned an Owler 2017 Top Rated CEO Award.

Hertz Wins FlyerTalk Award for Best Rewards Program Worldwide

The Hertz Gold Plus Rewards program earns top recognition in the Drive category for sixth consecutive year in the FlyerTalk Awards.

7-Eleven CEO Joe DePinto's 24-7 goal? Growth

Joe DePinto’s job is more than making sure customers can fill up on gas and Big Gulps. As president and CEO of the world’s largest convenience store chain, he keeps a constant pulse on the needs of the 55 million customers that 7-Eleven serves daily.

Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands

Brick-and-mortar convenience store retailer 7-Eleven is the most “mobile-ready” brand that isn’t inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile “readiness.”

Chief Marketer - Engagement is Key to Modern Loyalty: Hal Brierley

Customer engagement is the key to managing successful relationships.

“Know Your Customer” with NEC and Brierley; Visit Booth #4121 to See Future-Forward Retail Solutions at NRF17

Visit Booth #4121 to See Future-Forward Retail Solutions at NRF17

New "One Stop" Service Ranging From Planning to Implementation and Operation for Digital Loyalty Marketing

Service to facilitate speedy adoption of loyalty programs for E-Commerce

NEC, Brierley+Partners Demonstrate Retail Loyalty IoT Solution

Video Analytics Solution with Microsoft Azure IoT Suite Will Be Demonstrated at the IoT Solutions World Congress in Barcelona

Brierley+Partners Among Top Contributors to Raise $4 Million at the Cattle Baron’s Ball for the American Cancer Society

GameStop Celebrates 5th Anniversary of PowerUp Rewards Program

Retailer offers members points for being first to own the hottest titles this season

Hal Brierley Donates $10 Million to SMU for First Academic Institute for Educating Customer Engagement Leaders

Brierley+Partners and CataBoom Announce Strategic Partnership to Bring Innovative Gamification to Loyalty Programs to Global Brands

CataBoom's Gamification Technology Combined with Brierley+Partners' Loyalty and CRM Expertise Will Maximize Customer Engagement and Drive Profitability Globally.

Hertz Gold Plus Rewards Program Sweeps 2016 FlyerTalk Awards

GameStop is making it easier for guests to take advantage of the unique rewards and benefits its exclusive loyalty program...

Brierley+Partners, NRI Group Company, Launches Office in Japan

Enhancing Loyalty Solutions and CRM programs business in Asia

Brierley+Partners Cited as a Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

Brierley receives highest score for Current Offering, and received the highest score possible in service delivery capabilities, loyalty strategy design, loyalty marketing, and analytics and measurement.

Gamestop Revamps PowerUp Rewards™ Loyalty Program

Members Can Save Rewards Points or Receive Certificates, New Dashboard Feature Makes It Easier for Members to Access Their Rewards.

7-Eleven: Q&A: Generating Brand Awareness by Celebrating Customer Loyalty

Few other customer engagement initiatives can claim as much success, and this year the brand projects 7-Eleven Day to be even bigger.

Brierley Expands Omnichannel Capabilities with Teradata’s Digital Marketing Center

Strategic partnership enhances customer-centric experiences across all channels

Brierley Wins Apex Innovation Award

Seven Outstanding Companies Honored for Innovation and Marketing Excellence

Expanding Global Presence & Reach: Nomura Research Institute to Acquire Brierley+Partners

Brierley+Partners innovative technology and services will accelerate NRI’s global strength

Brierley+Partners CEO Explains the Role of CRM & Loyalty Programs in today’s hyper-competitive market on 21st century television

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Brierley+Partners Announce Capability to Fully Integrate with Google Wallet

Brierley Adds Digital Wallet to Leverage Their Clients' Loyalty Programs

MTBC Names Jim Sturm, Brierley CEO and President, 14th Annual Tech Titans Award Finalist

Jim Sturm Selected as a Finalist in the Emerging Company CEO Award Category

Brierley+Partners Enters Strategic Partnership with Yes Lifecycle Marketing to Provide Industry-Leading Loyalty and CRM Programs

A complete suite of loyalty services and innovative program designs

Evaluation Names Brierley+Partners a Leader of Loyalty Service Providers

Independent research firm selects Brierley for the second time.

Hal Brierley Honored with 2013 Marketing EDGE Education Leadership Award

Brierley+Partners is proud to announce that the company’s Executive Chairman, Founder and Chief Loyalty Architect Harold “Hal” M. Brierley has been awarded the prestigious 2013 Edward N. Mayer, Jr. Education Leadership Award from Marketing EDGE on Sunday, October 13, 2013.