News

Blog Post: Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

Apr 19 2019 4:01 PM : blog

POV by Brierley's Samantha Iodice

Finalists for The Loyalty Magazine Awards 2019 announced

Apr 17 2019 4:29 PM : news

Brierley clients 7-Eleven, Sapporo and Kellogg's were listed as finalists

2019 FlyerTalk Awards Name Hertz as Winner for Eighth Consecutive Year

Apr 12 2019 9:15 PM :

Hertz Gold Plus Rewards named best car rental loyalty program worldwide

Blog Post: Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

Mar 04 2019 1:54 PM : blog

POV by Brierley's Robert McClarin

Blog Post: Mind the GAAP - Part 3: Mitigation Strategies & Best Practices

Feb 20 2019 11:00 AM : blog

POV by Brierley's Randy Hernandez

Brierley+Partners Japan Announces Investment in JAL Digital Experience

Feb 04 2019 12:14 PM : news

JAL Digital Experience is a New Joint Venture between Japan Airlines and Nomura Research Institute

Blog Post: Mind the GAAP Part 2: Leading Program Financials Examples

Feb 01 2019 11:06 AM : blog

POV by Brierley's Randy Hernandez

Blog Post: Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Jan 23 2019 3:51 PM :

POV by Brierley's Randy Hernandez

Blog Post: There’s an App For That

Dec 19 2018 1:24 PM : blog

POV by Brierley's Grant McCloud

Blog Post: Brierley Brings the Spirit of Thanks & Giving this Holiday Season

Nov 21 2018 12:08 PM : blog

Brierley continues their annual tradition of giving back to the community and celebrating employee diversity this Thanksgiving season.

Brierley+Partners Moves Global Headquarters to Frisco Station

Oct 03 2018 11:22 AM : news

The Offices One at Frisco Station nearly fully occupied with corporate relocation.

WEBINAR: Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy

Jul 17 2018 12:33 PM : events

A Brierley+Partners webinar that examines the impact of emotion on a brand’s ability to drive consumer behavior & create lifetime loyalty

Brierley+Partners and GameStop Recognized at Loyalty Expo

Jun 12 2018 4:23 PM : news

GameStop won big and took home honors that included Top 10 Best Program, Top Best Marketing Team and placed Gold in the Employee Engagement Category.

Hertz Sweeps 2018 FlyerTalk Awards

May 14 2018 12:02 PM : news

Hertz Gold Plus Rewards named best car rental loyalty program worldwide for seventh consecutive year

7-Eleven® Tests Mobile Ordering, Delivery and In-store Pickup with new 7-ElevenNOW App

Dec 19 2017 12:02 PM : news

New smartphone app enables Dallas consumers to order products on-demand, for delivery or in-store pickup

A Year of Awards: Hertz Wins Industry Recognition and Honors

Dec 19 2017 12:00 PM : news

75 Accolades in 2017 Including Travel Weekly Readers Choice and Magellan Awards, FlyerTalk Global Traveler, and Women's Choice Award

7Rewards: The 7-Eleven® Loyalty Program Just Got Bigger … and Better

Nov 29 2017 10:44 AM :

Loyalty app users now earn points and freebies on various product purchases

Brierley+Partners Creates Company-Matched Donation Program to Children’s Health

Nov 06 2017 2:37 PM : news

Brierley+Partners is proud to announce its partnership with National Benefit Partners, which enables Brierley employees the opportunity to contribute to the Children’s Medical Center Foundation by enrolling in various voluntary company benefits

Brierley+Partners Named A Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

Aug 14 2017 9:02 AM : news

Brierley receives highest score for both Current Offering and Strategy

7-Eleven's Monumental Birthday, Millions of FREE Slurpee® Drinks

Jul 11 2017 8:35 AM : news

7‑Eleven, Inc. is having a BIG birthday this year – one of those that ends in zero. The company that introduced convenience retailing to the world is 90 on 7‑Eleven® Day, also known as July 11.To celebrate its milestone birthday, 7‑Eleven is inviting millions to join them for a FREE Slurpee party, continuing the tradition that started on the retailer’s 75th birthday in 2002.

Hertz Wins FlyerTalk Award for Best Rewards Program Worldwide

May 16 2017 12:32 PM : news

The Hertz Gold Plus Rewards program earns top recognition in the Drive category for sixth consecutive year in the FlyerTalk Awards.

7-Eleven CEO Joe DePinto's 24-7 goal? Growth

Apr 12 2017 1:50 PM : news

Joe DePinto’s job is more than making sure customers can fill up on gas and Big Gulps. As president and CEO of the world’s largest convenience store chain, he keeps a constant pulse on the needs of the 55 million customers that 7-Eleven serves daily.

Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands

Mar 01 2017 10:27 AM : news

Brick-and-mortar convenience store retailer 7-Eleven is the most “mobile-ready” brand that isn’t inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile “readiness.”

Chief Marketer - Engagement is Key to Modern Loyalty: Hal Brierley

Feb 10 2017 5:59 PM : news

Customer engagement is the key to managing successful relationships.

“Know Your Customer” with NEC and Brierley; Visit Booth #4121 to See Future-Forward Retail Solutions at NRF17

Jan 20 2017 10:40 AM : news

Visit Booth #4121 to See Future-Forward Retail Solutions at NRF17

New "One Stop" Service Ranging From Planning to Implementation and Operation for Digital Loyalty Marketing

Nov 18 2016 9:34 AM :

Service to facilitate speedy adoption of loyalty programs for E-Commerce

NEC, Brierley+Partners Demonstrate Retail Loyalty IoT Solution

Oct 26 2016 11:08 PM :

Video Analytics Solution with Microsoft Azure IoT Suite Will Be Demonstrated at the IoT Solutions World Congress in Barcelona

Brierley+Partners Among Top Contributors to Raise $4 Million at the Cattle Baron’s Ball for the American Cancer Society

Oct 14 2016 8:05 AM : news

GameStop Celebrates 5th Anniversary of PowerUp Rewards Program

Oct 14 2016 6:00 AM : news

Retailer offers members points for being first to own the hottest titles this season

Hal Brierley Donates $10 Million to SMU for First Academic Institute for Educating Customer Engagement Leaders

Sep 12 2016 7:28 AM : news

Brierley+Partners and CataBoom Announce Strategic Partnership to Bring Innovative Gamification to Loyalty Programs to Global Brands

Jun 15 2016 10:30 PM : news

CataBoom's Gamification Technology Combined with Brierley+Partners' Loyalty and CRM Expertise Will Maximize Customer Engagement and Drive Profitability Globally.

Hertz Gold Plus Rewards Program Sweeps 2016 FlyerTalk Awards

Mar 21 2016 3:05 PM : news

GameStop is making it easier for guests to take advantage of the unique rewards and benefits its exclusive loyalty program...

Brierley+Partners, NRI Group Company, Launches Office in Japan

Feb 17 2016 5:55 AM : news

Enhancing Loyalty Solutions and CRM programs business in Asia

Brierley+Partners Cited as a Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

Jan 06 2016 10:34 AM : news

Brierley receives highest score for Current Offering, and received the highest score possible in service delivery capabilities, loyalty strategy design, loyalty marketing, and analytics and measurement.

Gamestop Revamps PowerUp Rewards™ Loyalty Program

Oct 14 2015 10:29 AM : news

Members Can Save Rewards Points or Receive Certificates, New Dashboard Feature Makes It Easier for Members to Access Their Rewards.

7-Eleven: Q&A: Generating Brand Awareness by Celebrating Customer Loyalty

Jul 10 2015 9:10 AM : news

Few other customer engagement initiatives can claim as much success, and this year the brand projects 7-Eleven Day to be even bigger.

Brierley Wins Apex Innovation Award

May 12 2015 7:11 AM : news

Seven Outstanding Companies Honored for Innovation and Marketing Excellence

Expanding Global Presence & Reach: Nomura Research Institute to Acquire Brierley+Partners

Mar 31 2015 7:18 AM : news

Brierley+Partners innovative technology and services will accelerate NRI’s global strength

Brierley+Partners Announce Capability to Fully Integrate with Google Wallet

Sep 26 2014 7:28 AM : news

Brierley Adds Digital Wallet to Leverage Their Clients' Loyalty Programs

Evaluation Names Brierley+Partners a Leader of Loyalty Service Providers

Nov 08 2013 8:36 AM : news

Independent research firm selects Brierley for the second time.

Hal Brierley Honored with 2013 Marketing EDGE Education Leadership Award

Oct 15 2013 7:38 AM : news

Brierley+Partners is proud to announce that the company’s Executive Chairman, Founder and Chief Loyalty Architect Harold “Hal” M. Brierley has been awarded the prestigious 2013 Edward N. Mayer, Jr. Education Leadership Award from Marketing EDGE on Sunday, October 13, 2013.