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Emotional Loyalty: What is it and how is it measured?
Mar 30 2022 2:00 PM :Simon Jeffs, Sales Consultant
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What’s the Bottom Line? 4 Steps to Measuring Your Loyalty Program’s Financial Performance
Mar 23 2022 1:30 PM :Randy Hernandez, VP, Strategy
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Brierley Announces Bill Swift as New CEO
Mar 22 2022 5:00 AM : newsRandy Hernandez, VP, Strategy
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Brierley Wins Gold at Loyalty360 Expo and Clients Win Top Awards
Nov 02 2021 2:00 PM : eventsBrierley
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Truly, Madly, Deeply – Embracing Emotional Loyalty
Sep 13 2021 11:32 AM :Christopher Kopenec, Sr. Director, Strategy
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Brierley Redefines Customer Engagement
Sep 01 2021 5:02 PM :Business Wire
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Humanizing Customer Engagement
Aug 17 2021 5:15 PM :Robert L. McClarin, Olivia Fabiani, Haruka Oguma
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You Might Need a Loyalty Program If. . . 3 Signs to Keep in Mind
Aug 04 2021 5:10 PM :Randy Hernandez, VP, Strategy
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Four important considerations for successful member journey mapping
Jul 21 2021 5:20 PM :Grant McCloud, Director, Strategy
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Four Times the Fun: 4 Reasons Why Loyalty Programs Should Add Badgification
Jul 07 2021 5:05 PM :Grant McCloud, Director, Strategy
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Remember the “R”
Jun 23 2021 5:00 PM :Christopher Kopenec, Sr. Director Strategy
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The (re)Birth of the Relationship: Leveraging Loyalty to Engage and Connect
Jun 09 2021 11:42 AM :POV by Elisabeth Keller, SVP Client Success
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Brierley Puts Customers First with Next-Gen Technology Platform
Apr 28 2021 8:00 AM :Brierley Puts Customers First with Next-Gen Technology Platform
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2020: A Wrap-Up of the Year's Achievements
Dec 30 2020 5:33 AM :POV by Kats Murakami, CEO
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Driving repeat transactions with new members
Oct 12 2020 2:00 PM :Grant McCloud, Director of Loyalty
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Brierley Recognized as a Loyalty Management Service Provider in Gartner’s Market Guide for Loyalty Management
Aug 31 2020 3:30 PM : -
Balancing Brand Adaptability and Authenticity
Jun 24 2020 1:59 PM :Hiba Hamati, Sr. Director Strategy
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Your Post-Lockdown Communications Checklist To Bring Customers Back To Store
Jun 18 2020 5:41 PM :Brierley UK
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Game On -- Leveraging Leaderboards & Badges for Loyalty Engagement
Jun 04 2020 4:10 PM :Christopher Kopenec, Sr. Director, Strategy
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Back to Business as Usual? The Lasting Impacts of COVID-19
May 27 2020 3:19 PM :Elodie Rodriguez, Consultant
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Improve the Customer Experience through Digital Acceleration
May 12 2020 10:42 PM :Renea Keish, VP Strategy
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Best Practices for Maintaining Loyalty During Market Volatility
May 12 2020 9:48 PM :Brierley US
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Meaningful Personalization is as Simple as Being a Good Friend
Apr 24 2020 9:21 PM :Robert McClarin, VP, Strategy
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Managing Sales & Loyalty During the Current Crisis
Apr 23 2020 7:56 PM :Christopher Kopenec, Sr Director, Strategy
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How To Perfect Your Loyalty Program’s Engagement Loop
Apr 07 2020 12:52 PM :Robert McClarin, VP, Strategy
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Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty
Apr 01 2020 12:56 PM :Elodie Rodriguez, Consultant
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B2B and Channel Partner Loyalty: Elevating Program Engagement
Mar 27 2020 3:59 PM :Simon Jeffs, Senior Loyalty & CRM Consultant
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B2B or Not B2B Customer Loyalty? No Question.
Mar 27 2020 3:20 PM :Randy Hernandez, VP, Strategy
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Transforming Customer Experiences
Mar 11 2020 6:05 PM :Watch the complete Digital Summit presentation Evolving to a Holistic Approach to Grow Engagement and Conversions by Samantha Iodice, Brierley’s Director of Digital Solutions.
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Brierley Unveils New Branding
Feb 05 2020 5:36 PM :NEW YEAR. NEW BRANDING.
Brierley & Partners, Inc. has introduced new branding to usher in a new chapter in the company’s history. -
Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo
Jan 12 2020 7:52 PM :New LoyaltyOnDemand® platform corners the loyalty market with unmatched capabilities and optimized usability
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Brierley+Partners Debuts FAST Track Consulting: Custom-Fit Loyalty for Brands of Every Size
Dec 11 2019 8:55 PM :Brierley+Partners unveiled a new suite of loyalty tools and insights, Forward Analytics + Strategic Thinking (FAST) Track Consulting.
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Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations.
Dec 03 2019 12:09 AM :POV by Brierley's Jill Goran
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Brierley+Partners’ B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award
Nov 19 2019 11:29 PM :B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method
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Perkins and Will Designs New Office for Brierley+Partners
Nov 04 2019 4:10 PM :Brierley's new state-of-the-art workspace is in Frisco Station
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It’s Not Them, It’s You…
Nov 01 2019 5:01 PM :POV by Brierley's Christopher Kopenec
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Critical Elements of a Rewards Program That Need to be Tracked
Oct 22 2019 4:59 PM :POV by Brierley's Andrew Lanciani
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Q&A with Loyalty360: State of the Loyalty Industry
Oct 07 2019 4:00 PM :Q&A by Brierley's Don Smith & Team
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Do New Members Like Your Rewards Program?
Sep 24 2019 10:01 PM :POV by Brierley's Andrew Lanciani
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Maximizing Enrollments: Easy as 1, 2, 3
Sep 17 2019 4:50 PM :POV by Brierley's Randy Hernandez
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Why Your Loyalty Program Needs a Video-Game-Like Tutorial
Aug 02 2019 6:26 PM :POV by Brierley's Robert McClarin
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Brierley+Partners’ Clients Win Big at The Loyalty Magazine Awards in London
Aug 02 2019 4:23 PM :Brierley Clients Take Home Awards at Annual Loyalty Magazine Awards
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Brierley+Partners Recognized at Loyalty Expo – Clients Awarded Technology Honors
Aug 02 2019 3:54 PM :Brierley recognized as a Top 10 Best of the Best Agency in Customer Loyalty and Top 10 Best of the Best Technology in Customer Loyalty
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Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel
Jul 08 2019 5:00 AM :POV by Brierley's Renea Keish
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Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel
Jul 01 2019 8:00 AM :POV by Brierley's Renea Keish
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Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels
May 06 2019 7:36 PM :POV by Brierley's Renea Keish
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Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel
May 01 2019 3:30 PM :POV by Brierley's Renea Keish
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Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift
Apr 19 2019 4:01 PM :POV by Brierley's Samantha Iodice
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Finalists for The Loyalty Magazine Awards 2019 announced
Apr 17 2019 4:29 PM :Brierley clients 7-Eleven, Sapporo and Kellogg's were listed as finalists
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2019 FlyerTalk Awards Name Hertz as Winner for Eighth Consecutive Year
Apr 12 2019 9:15 PM :Hertz Gold Plus Rewards named best car rental loyalty program worldwide
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Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)
Mar 04 2019 1:54 PM :POV by Brierley's Robert McClarin
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Brierley+Partners Japan Announces Investment in JAL Digital Experience
Feb 04 2019 12:14 PM :JAL Digital Experience is a New Joint Venture between Japan Airlines and Nomura Research Institute
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There’s an App For That
Dec 19 2018 1:24 PM :POV by Brierley's Grant McCloud
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Brierley Brings the Spirit of Thanks & Giving this Holiday Season
Nov 21 2018 12:08 PM :Brierley continues their annual tradition of giving back to the community and celebrating employee diversity this Thanksgiving season.
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Brierley+Partners Moves Global Headquarters to Frisco Station
Oct 03 2018 11:22 AM :The Offices One at Frisco Station nearly fully occupied with corporate relocation.