Elevating the loyalty landscape

As a true industry leader, we've been advancing loyalty and customer engagement since 1986. Working with some of the smartest colleagues in the industry, we’ve created, managed, and supported loyalty and CRM programs with unparalleled success for many of the world’s most popular loyalty programs.

Hertz Gold Plus Rewards

In 1988 Brierley launched the first ‘car rental light board’ allowing travelers to go directly to their rental car, a real plus for loyal travelers.

Hilton HHonors

Brierley created double dipping—the first loyalty program to combine airline and hotel points, incentivizing loyal travelers for years.

Retail Loyalty
and CRM

Today retail loyalty and CRM grows significantly when communications and experiences are personalized around the member journey.

Planting our roots in the travel industry with industry-leading brands, we’ve since grown to serve over 250 clients across a broad spectrum of industries. More recently, Brierley has helped completely reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications. While leading sophisticated loyalty and CRM innovation for decades, Brierley has maintained a singular mission: making our clients’ customer relationships dramatically more profitable.

In 2015, Nomura Research Institute, Japan’s premier IT Solutions and consulting company, acquired Brierley+Partners. With this acquisition, we are able to launch into the Asia-Pacific marketplace and bring loyalty and CRM innovation to NRI’s global clientele more efficiently than ever before.

The Brierley Mission Statement

We strive to make our clients' customer relationships dramatically more profitable, and we embrace our values to make that happen. By spending quality time with our clients, we get to understand their needs.

By spending time with each other, we learn to work as a team and
have fun along the way.

Our people makes us unique.

Expertise and innovation define our work, but our culture truly defines our values. At Brierley, we support our clients, inspire our colleague’s career paths and give back to our community. It's how we shape a world where every relationship is meaningful.

  • We celebrate our client’s successes and our own—fun for everyone

  • Visit and follow us on social media to learn more

  • We collectively contribute to local community service

If all this sounds appealing, join our team!