Deliver the Right Message at the Right Time
Redefining Customer Communication
In today’s loyalty marketing environment, it isn’t enough to be visible across a handful of channels. You need strategic brand unity across all channels, reaching your customers at the right time with the right message. Brierley Digital Messaging Suite™ empowers you to unify your message across every relevant channel and automate that workflow while monitoring and reporting on effectiveness. The best part - Brierley Digital Messaging Suite™ does not require using our email service provider (ESP) platform. That means if you already have an ESP, we can use yours without any need to migrate off your platforms. Brierley Digital Messaging Suite™ can integrate with your ESP, CRM or loyalty program technology to expand your capabilities.
Content Management Across All Touchpoints
Users today spend the majority of their time staring at a screen of some sort, so how often are they seeing your brand and your loyalty message on those screens? Brierley Digital Messaging Suite™ enables you to market to your loyalty audience through email, social media, SMS, push messaging, digital marketing, abandoned cart reminders, and much more. By constructing intuitive loyalty campaigns that utilize Brierley’s full suite of expertise, you can simply watch the loyalty transactions come in as your members automatically enter an optimized workflow.
Seamless Scheduling & Automation
One of the strongest value-adds with Digital Messaging has nothing to do with your loyalty customers. In fact, it’s all about saving valuable time. By building out automated workflows and seamless scheduling, you can take the guesswork out of loyalty messaging. We can pre-select how your messages are scheduled and automated, and simply make adjustments to optimize the workflow using test/learn opportunities as well as your internal testing results.
Reporting and Insights for Optimization
All digital efforts at Brierley include reporting at your preferred interval. Reporting can be as detailed or as simple as you'd like, but it will always have compelling insights and opportunities discovered through the data. Reports are intuitive and concise, and they will do an excellent job of informing your messaging optimizations.