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  <!-- Home -->
  <url>    <!-- Home Page -->
    <loc>https://www.brierley.com/</loc>
    <lastmod>2023-03-22T20:21:37+00:00</lastmod>
    <priority>1.00</priority>


    <!-- LoyaltyOnDemand -->
    <url>      <!--LoyaltyOnDemand-->
      <loc>https://www.brierley.com/our-platform/loyalty-on-demand</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
      <url>        <!--LoyaltyOnDemand Products & Services-->
        <loc>https://www.brierley.com/our-platform/loyalty-on-demand/products-and-services</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.30</priority>
      </url>
    </url>


    <!-- Service Pages -->
    <url>      <!--Strategy & Analytics-->
      <loc>https://www.brierley.com/our-work/strategy-analytics</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
      <url>        <!--BLQ-->
        <loc>https://www.brierley.com/our-work/strategy-analytics/blq</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
      </url>
      <url>        <!--FAST Track Consulting-->
        <loc>https://www.brierley.com/our-work/strategy-analytics/fast-track</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
        <url>          <!--FAST Track Landing Page-->
          <loc>https://www.brierley.com/fast</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.10</priority>
        </url>
      </url>
      <url>        <!--Customer Engagement-->
        <loc>https://www.brierley.com/our-work/customer-engagement</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
        <url>          <!--Customer Engagement Products & Services-->
          <loc>https://www.brierley.com/our-work/customer-engagement/product-and-services</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.40</priority>
        </url>
      </url>
      <url>        <!--Creative-->
        <loc>https://www.brierley.com/our-work/creative</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
      </url>
    </url>


    <!-- Case Studies -->
    <url>      <!--Case Studies-->
      <loc>https://www.brierley.com/our-thinking/case-studies</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.70</priority>
      <url>        <!--Sapporo-->
        <loc>https://www.brierley.com/case-studies/Sapporo</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.40</priority>
      </url>
      <url>        <!--Famous Footwear-->
        <loc>https://www.brierley.com/case-studies/Famous-Footwear</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.40</priority>
      </url>
    </url>


    <!--Company Overview-->

    <url>      <!--Overview & Culture-->
      <loc>https://www.brierley.com/our-company/overview-culture</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>

      <url>        <!--Careers-->
        <loc>https://www.brierley.com/our-company/careers</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
      </url>

      <url>        <!--Contact Page-->
        <loc>https://www.brierley.com/our-company/contact</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
      </url>

      <url>        <!--Leadership-->
        <loc>https://www.brierley.com/our-company/leadership</loc>
        <lastmod>2023-03-22T20:21:37+00:00</lastmod>
        <priority>0.80</priority>
        <url>
          <loc>https://www.brierley.com/leadership/hal-brierley</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/bill-swift</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/don-smith</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/doug-chatterton</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/melody-mitchem</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/jennifer-carlile</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/elisabeth-keller</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
        <url>
          <loc>https://www.brierley.com/leadership/nir-patel</loc>
          <lastmod>2023-03-22T20:21:37+00:00</lastmod>
          <priority>0.80</priority>
        </url>
      </url>

    </url>

    <!-- Other -->
    <url>      <!--Privacy Policy-->
      <loc>https://www.brierley.com/privacy-policy</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
    </url>

    <url>      <!--C-Store Loyalty Leader-->
      <loc>https://www.brierley.com/c-store-loyalty-leader</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
  </url>


  <!--Blog-->
  <url>    <!--Blog Home-->
    <loc>https://www.brierley.com/our-thinking/news</loc>
    <lastmod>2023-03-22T20:21:37+00:00</lastmod>
    <priority>0.80</priority>

    <!-- Blog Articles -->



    <url>
      <loc>https://www.brierley.com/blog/how-to-measure-customer-loyalty-program-roi</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
    </url>



    <url> <!--Journey Mapping-->
      <loc>https://www.brierley.com/blog/journey-mapping-loyalty-programs-what-you-need-to-know</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
    </url>

    <url> <!--Badges-->
      <loc>https://www.brierley.com/blog/why-loyalty-programs-should-add-badges-badgification</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.80</priority>
    </url>

    <url> <!--Digital Transformation / Digital Acceleration-->
      <loc>https://www.brierley.com/blog/digital-transformation-digital-acceleration-to-improve-customer-experience</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--4 B2B Goals-->
      <loc>https://www.brierley.com/blog/4-goals-every-b2b-loyalty-program-needs</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--Facial Recognition-->
      <loc>https://www.brierley.com/blog/facial-recognition-loyalty-programs-next-step-in-customer-engagement</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--B2B Driving for Emotional Loyalty-->
      <loc>https://www.brierley.com/blog/driving-b2b-loyalty-cultivating-emotional-loyalty-in-business</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--B2B 3 Core Principles-->
      <loc>https://www.brierley.com/blog/b2b-loyalty-marketing-three-core-principles</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--Win-Back Campaigns-->
      <loc>https://www.brierley.com/blog/brand-loyalty-customer-relationships-win-back-campaigns</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--Retail Stores-->
      <loc>https://www.brierley.com/blog/why-retail-stores-need-a-customer-loyalty-program</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>

    <url> <!--Zero-party Data/Privacy-->
      <loc>https://www.brierley.com/blog/basics-zero-party-data-privacy-in-loyalty-marketing</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url> <!--Data Security/Regulation Compliance-->
      <loc>https://www.brierley.com/blog/loyalty-program-compliance-with-data-security-privacy-regulations</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url> <!--Emotional Loyalty > Customer Engagement-->
      <loc>https://www.brierley.com/blog/embrace-emotional-loyalty-to-boost-customer-engagement</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url> <!--5 Customer Engagement Strategies-->
      <loc>https://www.brierley.com/blog/five-customer-engagement-strategies-to-boost-your-brand</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-sessions-client-award-finalists-2022-loyalty360-expo</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url> <!--Gamification-->
      <loc>https://www.brierley.com/blog/improve-your-loyalty-program-with-gamification</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.90</priority>
    </url>

    <url>
      <loc>https://www.brierley.com/blog/brierley-clients-nominated-for-the-international-loyalty-awards-2022</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    
    <url> <!--Emotional Loyalty-->
      <loc>https://www.brierley.com/blog/emotional-loyalty-what-is-it-and-how-is-it-measured</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.90</priority>
    </url>

    <url>
      <loc>https://www.brierley.com/blog/brierley-announces-bill-swift-as-new-ceo</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.30</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-wins-gold-at-loyalty360-expo-and-clients-win-top-awards</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-redefines-customer-engagement</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/humanizing-customer-engagement</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/you-might-need-a-loyalty-program-if-3-signs-to-keep-in-mind</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/leveraging-loyalty-to-engage-and-connect-customers</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-puts-customers-first-with-next-gen-loyalty-platform</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/driving-repeat-transactions-with-new-members</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
        <url>
      <loc>https://www.brierley.com/blog/brierley-bal-harbour-shops-win-at-loyalty360-awards</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.70</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-recognized-as-a-loyalty-management-service-provider-in-gartners-market-guide-for-loyalty-management</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/balancing-brand-adaptability-and-authenticity</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/your-post-lockdown-communications-checklist-to-bring-customers-back-to-store</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/back-to-business-as-usual-the-lasting-impacts-of-covid-19</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/customer-loyalty-best-practices-during-market-volatility</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/meaningful-personalization-is-as-simple-as-being-a-good-friend</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/managing-sales-loyalty-during-the-current-crisis</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/how-to-perfect-your-loyalty-engagement-loop</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/reward-your-customers-for-buying-sustainable</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/how-to-increase-b2b-loyalty-program-engagement</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/transforming-customer-experiences</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-unveils-new-branding</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-puts-marketers-behind-the-wheel-of-the-ultimate-loyalty-platform-at-nrfs-2020-conference-and-expo</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-debuts-fast-track-consulting-custom-fit-loyalty-for-brands-of-every-size</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/is-it-time-to-rebrand-your-loyalty-program-four-key-creative-considerations</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-b-stamp-technology-leads-sapporo-to-win-loyalty360s-customer-engagement-experience-platinum-award</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/perkins-and-will-designs-new-office-for-brierley</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/its-not-them-its-you</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/critical-elements-of-a-rewards-program-that-need-to-be-tracked</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/qa-with-loyalty360-state-of-the-loyalty-industry</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/do-new-members-like-your-rewards-program</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/maximizing-enrollments-easy-as-1-2-3</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
        <url>
      <loc>https://www.brierley.com/blog/2020-a-wrap-up-of-the-years-achievements</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.10</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-clients-win-big-at-the-loyalty-magazine-awards-in-london</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-recognized-at-loyalty-expo-clients-awarded-technology-honors</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/five-ways-to-optimize-your-ecommerce-marketing</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/five-ways-to-optimize-your-direct-mail-marketing</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/five-ways-to-optimize-your-social-media-channels</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/five-ways-to-fortify-your-mobile-marketing-channel</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/3-ways-to-increase-brand-lift-with-transactional-emails</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/finalists-for-the-loyalty-magazine-awards-2019-announced</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/2019-flyertalk-awards-name-hertz-as-winner-for-eighth-consecutive-year</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/three-mistakes-programs-make-using-bonus-points-and-how-to-fix-them</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-japan-announces-investment-in-jal-digital-experience</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/blog-post-theres-an-app-for-that</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-brings-the-spirit-of-thanks-giving-this-holiday-season</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
    <url>
      <loc>https://www.brierley.com/blog/brierley-moves-global-headquarters-to-frisco-station</loc>
      <lastmod>2023-03-22T20:21:37+00:00</lastmod>
      <priority>0.60</priority>
    </url>
  </url>
  <!--End Blog-->

</urlset>