Loyalty Program Design

  • A Passion for Program Design

    Brierley has assembled the industry-best team of strategic experts who are passionate about new program design, legacy program evaluation and enhancement, strategic program growth, personalized 1:1 communication, complete customer engagement planning, and financial modeling. Through our proven loyalty design process, we know what motivates customers both rationally and emotionally. We bring the art and science of relationship management, our strategic expertise, and a customer-centric focus to each and every program we design.



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  • Proven Methods for Successful Programs

    Leveraging our proven methods, Brierley has created some of the world’s most successful loyalty programs. Informed by research and data, and empowered by our proprietary technology, our program design professionals help clients build relevant, revenue-generating customer loyalty programs. These programs have secured the loyalty of hundreds of millions of valued customers around the globe.

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