Database Management Services
Fully Leverage Your Data
The most important element of any loyalty or CRM program is the data gained from your customers, and Brierley is committed to both keeping that data safe and maximizing what you learn from it. Our seasoned database management services team helps our clients take pieces of information about each program member and turns it into useful learning material about each customer so they can better serve them with relevant experiences.
We offer an unmatched range of database services, from mapping & analysis of legacy client systems, to building, hosting, and supporting full customer data integration solutions. As with all Brierley services and solutions, no aspect of this involves a one-size-fits-all schema. Everything we do is as unique as our clients are.
Pristine Data Hygiene
We leverage core master data management principles in integrating and performing hygiene on disparate sources, and our open-architecture easily allows for integration with third-party data sources. This is not only for purely operational tasks such as NCOA, but also for insight-driven demo/psychographic data appends and external prospecting. All of this is done with the expressed goal of providing our clients with the insight they need to allow their business to grow.
Utilizing our Brierley Data360™ technology product, our marketing database experts operate our various client customer data warehouses, managing separate householding, matching, file processing, and ETL processing rules for hundreds of millions of individual records.