CASE STUDY

Putting a new stamp on member acquisition and engagement.

CHALLENGE

How can you reward, track and engage groups of bar customers in a loyalty program?

When people visited the 20 Yebisu Bars in groups, only the person paying the bill benefited from and was tracked by a program. In addition, existing bar loyalty programs were not engaging and offered only small discounts, which were not enough to motivate return visits.

Approach

Create a program that’s a fun, rewarding experience for every customer.

Leveraging our strategic loyalty expertise and proprietary B-Stamp technology, Brierley helped launch a new kind of app-enabled program for Sapporo at 20 Yebisu Bar locations across Japan. 

The B-Stamp, issued right at the table, makes a unique sound to delight members when it touches a smartphone. Each order of a beer or beer cocktail earns 1 stamp regardless of who pays the bill. Banked stamps can be redeemed for menu items, encouraging incremental visits.

  • 14K

    Members enrolled in the first few months

  • 50K

    Stamps issued in the first few months

  • Winner of Platinum Loyalty360 Customer Award

Ready to put a new stamp on your loyalty efforts?

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Watch the magic of the B-Stamp

“The Brierley team understood our challenges and worked with us to find the best strategy. We believe Brierley’s support and guidance are what led to our success. Now we are a team.” Takayoshi Endo, Executive Sales Manager, Sapporo Lion

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