WEBINAR: Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy
Brierley+Partners, the global loyalty and CRM leader, is hosting a webinar that explores the dynamics and impacts that emotion has on customer loyalty and brand energy. The webinar, hosted by Don Smith, Senior Managing Director, Chief Analytics Officer of Brierley and featuring guest speaker Emily Collins, Senior Analyst at Forrester Research, will be held on Thursday, July 19th at 11:30 CST/12:30 EST.
To achieve true, lifetime loyalty with customers, companies need to deliver more than just rewards, points and transactional engagements. Companies must now activate emotional loyalty that builds deeper and lasting connections to drive consumer behavior. Visit https://brierley.zoom.us/webinar/register/WN_Jd5Fe-6VQqyhgNw3w9Ld0g to register for this complimentary webinar and learn how to activate emotional loyalty and explore key takeaways including:
-There is more to loyalty than just points. The bar has been raised for loyalty programs: discounts and rewards are now table stakes.
-Emotion is vital to brand energy. Emotion is the greatest contributor to brand energy over salience and fit across retail, QSR and travel verticals.
-Emotion and loyalty program membership specifically correlate to brand energy. Loyalty programs pay off: loyalty has a considerable impact on brand energy and emotion.
-Tap into specific emotions to activate brand energy. Emotion is the single largest predictor of how a customer connects to a brand; however, not all emotions are created equal.
“We think this study demonstrates that brands with customer loyalty programs are uniquely positioned to leverage their program assets to increase emotional loyalty, leading to increased marketing performance and brand velocity. We are excited to share examples of how loyalty marketers are serving members differentiated experiences and opportunities that extend beyond the simple program value proposition,” explained Don Smith, Senior Managing Director, Chief Analytics Officer of Brierley+Partners.
If you’d like a complimentary copy of the full study ‘Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy’ visit http://www.brierley.com/emotional-loyalty