Brierley+Partners CEO Explains the Role of CRM & Loyalty Programs in today’s hyper-competitive market on 21st century television
In a recent interview with Corporate Review, Jim Sturm, CEO of Brierley + Partners discusses the mantra that “the customer is always right”. “Our founder, Hal Brierley, was the pioneer of this concept of customer loyalty development. Since his conception and implementation of the idea, we have served hundreds of millions of customers through our clients”, Sturm explains.
In discussing the problems many companies face with their customers, Sturm observes, “Retaining and engaging customers is seldom a first priority for most companies. Rather, they mistakenly focus on themselves and the short-term issues of sales and profits.”
Brierley+Partners has more than 20 years of experience in CRM and loyalty programs. The company has doubled in size under current management, adding more than 50 new clients. The firm offers many of the world’s most measurable and profitable loyalty programs, and has received numerous awards for its work. These include being named a leader by the Forrester Wave Evaluation.
WPP, P.L.C., one of the world’s largest advertising and communications services companies, owns 20 percent of the privately-held Brierley+Partners, and has offices in Dallas, Los Angeles, and Europe.
Sturm closes the interview by discussing the future of his company. “We passionately believe customers want to be respected and spoken to relevantly. We are prioritizing our resources to best serve the needs of the customers of our clients.”
JL Haber, Vice President of Programming for 21st Century Television, adds “Brierley+Partners is the kind of company we love to highlight for our viewers. They have used innovative technology and concepts to move with the market and address the significant issue of customer loyalty.”
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