SPECIALISTS IN LOYALTY & CRM TECHNOLOGY
At Brierley, our technology experts continually evolve our products and services to deliver the latest loyalty and CRM strategies. They are true experts in the system integration and database techniques that power some of today's most successful loyalty and CRM programs. This specific focus has led to the development of Brierley LoyaltyWare™, our industry-leading technology solution for loyalty and CRM, CampaignWare™ for campaign management, Brierley SurveyWare™ for customer research and ConnectComm™ for Omni-Channel customer communications.
Brierley LoyaltyWare™ technology: fast and flexible
Brierley's LoyaltyWare™ technology offers all the functionality needed to run your loyalty and CRM programs. This technology platform and suite of administrative tools provide true flexibility in loyalty program structure and uniquely enables broader CRM and database marketing strategies. It's largely preconfigured with enough room to tailor your solution to fit your specific strategy. With LoyaltyWare™, you get the best of both worlds: the speed-to-market of an off-the-shelf product with the customization you only expect from a solution built just for your company.
For mid-sized clients, we have designed a lighter version of our loyalty technology. Brierley LoyaltyWare Express™ includes all of the functionality needed for a complete loyalty solution.
Brierley LoyaltyWare™ features include:
- Customer-centric data warehouse and loyalty schema
- Customer data integration (real-time and batch processing options)
- Customer-centric online transaction processing (OLTP) loyalty database
- Customer matching, householding and appends
- Loyalty program website and e-commerce integration
- Customer tracking and loyalty currency accrual
- Online and offline reward redemption options
- Extensive campaign management capabilities
- Promotions management with test generation
- Omni-Channel communications delivery for both inbound and outbound marketing
- Mobile SDK, enabling loyalty account and CRM messaging in your mobile app
- Customer profiling
- Brierley SurveyWare™ customer research capabilities
- Customer Service, member and Rewards for Engagement™ portals
- Online reporting, performance analysis and BI
- Social listening and customer-level data integration of social activity
Brierley can provide total loyalty/CRM technology support for any program. Brierley also offers LoyaltyOnDemand™ – our cloud-based hosting and systems management for enterprise-level loyalty and CRM solutions.