SPECIALISTS IN LOYALTY & CRM TECHNOLOGY
At Brierley, our technology experts continually create successful systems to deliver the latest loyalty and CRM strategies. They are true experts in the systems, integration and database challenges that power some of today's most successful loyalty and CRM programs. This very specific focus has led to the development of LoyaltyWare™, our proprietary technology solution for loyalty and CRM.
Our Brierley LoyaltyWare™ technology: fast, flexible,
Brierley's LoyaltyWare™ technology offers all the functionality needed to run your loyalty and CRM programs. This technology platform and suite of administrative tools provide true flexibility in loyalty program structure and uniquely enables broader CRM and database marketing strategies. It's largely preconfigured with enough room to tailor your solution to fit your specific strategy. So you get the best of both worlds. The speed-to-market and flexibility of an off-the-shelf product with customization that you would only expect from one built just for your company.
Brierley LoyaltyWare™ features include:
- Customer-centric data warehouse and loyalty schema
- Customer data integration (real-time and batch processing options)
- Customer matching, householding and demographic appends
- Loyalty program website and e-commerce integration
- Customer tracking and loyalty currency accrual
- Online and offline reward redemption options
- Extensive campaign management capabilities
- Multi-channel communications options
- Mobile extensions of server-side functions
- Robust survey module
- Online reporting, performance analysis and
- Call center and customer care applications
We can provide total loyalty/CRM technology support for any program. Brierley also offers LoyaltyOnDemand™ hosting and systems management for enterprise-level loyalty and CRM solutions.