Brierley Campaign Module
The most effective tool to ensure the right message is heard by the right person at the right time through the right channel.
Relevant Messages Meet Qualified Customers
Brierley Campaign is our functionality-rich campaign management tool. From omnichannel communications, to real-time customer interactions with touchpoint systems, to fielding the best offers for specific customers. Today’s customers deal with more information, flying at faster speeds than ever before, so now more than ever, you need to make sure that all of your interactions with customers are efficient, effective, and engaging. No solution hits on all three of those needs like Brierley Campaign.
Brierley Campaign makes it unbelievably easy to send personalized offers, promotions, product coupons, or online surveys to your customers across the messaging channels they're actually using. Whether your audience would be best served by messaging via the web, social media platforms, text messages, email, or even direct mail; Brierley Campaign empowers you to send the right message through the right channel with fully responsive design and optimization for each channel. By targeting customers through the most relevant channel, you can rest assured knowing that every dollar you spend is being allocated as efficiently as possible. Coupled with top-notch results measuring, Brierley Campaign is the only total solution.
The Next Best Offer
To reduce the time-to-market of your real-time online marketing communications, Brierley Campaign empowers you to determine the next best offer or message to automatically deliver to your specific customers. With Brierley Campaign, you can automate the next best marketing communications without having to run multiple campaigns. Coupons and messages can be activated for a particular timeframe, and if multiple offers are sent, the content can be displayed to promote your brand in multiple ways.
The Campaign Builder
When building your marketing campaign, you can utilize transactional data to segment and qualify members for specific marketing communications. This means you can select the customers you’re targeting based on personal details such as demographics, psychographics, purchase behavior, social network activity, and desired communication channel. You can also segment customers for predefined tests and control strategies, and assign offers and other campaign attributes to customers, tiers, or segments. The Campaign Builder also empowers users to choose the best target market to receive specific communications, and define the output needed for communication delivery, messaging, or reporting. There simply is no more effective or user-friendly marketing campaign builder available.
Brierley Campaign Features
- • Campaign Template
As your library of marketing campaigns grows in Brierley Campaign, you can save effective and frequently-used campaigns (or even small elements of campaigns) as templates. If it works, we make it easy to keep using.
• File Building
When selecting fields within your campaign, you can use the Campaign file builder for easy-to-use, drag and drop access to customer selections without the need for SQL knowledge.
• Campaign Validation
After you create your custom segmentation, Campaign allows you to validate your campaign to ensure that all steps were created correctly. Rest assured knowing when your campaign launches, it will be completely structurally sound and ready to deploy.