Analytics + Customer Insights

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    Being Competitive Means Being Aware

    In today’s competitive loyalty marketplace, it isn’t enough to produce great products and generate meaningful solutions; you have to do an equally outstanding job of observing, analyzing, and listening. Using our proprietary research methods honed over the last three decades, the experts here at Brierley+Partners know exactly what it takes to ensure that we know what your customers are thinking at all times. Our roadmap for analytics & customer insights includes:


    • Reporting

    • Executive Dashboards

    • Interactive Data Visualization

    • Predictive & Prescriptive Modeling

    analytics dashboard for big data
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    Research & Analytics

    Our customer-centric approach to research gets to the heart of attitudes, advocacy, and other key emotional drivers. We have deep experience employing quantitative and qualitative approaches across all stages of program design: discovery, ideation, validation, and post-implementation measurement and program enhancement. Additionally, we have a distinguished set of statisticians available to provide modeling, profiling, insights, and business intelligence to help support any business need. Our analysts offer detailed support with our campaign management services to meet all of your analytics needs, ensuring right-time, right-place targeting for all of your customer communications.


    Learn more about our customer analytics tool.

    customer connection to multiple platforms
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    Customer Insights

    We work diligently to extend your reach in order to drive incremental profits even further. Our team broadens your base and increases revenue using data from third-party prospect list response models, cross-brand and partner prospect models, tangential business line recruitment, and social media/viral marketing models. More than that, we empower you to wield the powerful new knowledge of your customer base carefully and intelligently to take control of your company's future. Potential value analysis, share-shift modeling, renewal, attrition, churn models, cross & next-sell models, purchase propensity models, technology adoption, psychographic profiles, diffusion of innovation models, and digital content adoption models are proven tools that will ensure that you're on the most profitable track possible.

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a Division of Nomura Research Institute
DALLAS, GLOBAL HEADQUARTERS
5465 Legacy Drive Suite 300 Plano, TX 75024
214.760.8700

Brierley+Partners Named a Leader in Loyalty

The Forrester Wave™: Customer Loyalty Solutions for Large Organizations, Q1 2016

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