A pioneer in the development of customer loyalty programs, Hal Brierley founded Brierley+Partners in 1985 and has led the company through more than two decades of successful growth. Graduating Harvard Business School in 1968, he co-founded and served as President and Chief Executive Officer of Epsilon Data Management, one of the nation's leading database marketing companies. In 1980, Hal was retained as the only outside consultant to work on the design of American Airlines AAdvantage®, the world's first frequent-flyer program. In 1982, he became Vice President of Sales and Advertising for Pan American World Airways, where he launched WorldPass®, Pan Am's frequent-traveler program. In 1983, he was named Senior Vice President of Marketing for Continental Airlines. Hal began his career in direct marketing more than 25 years ago and remains one of the most innovative and respected strategic thinkers in the field. In recognition of Hal's significant contributions and leadership in the industry, he was inducted into The Direct Marketing Association Hall of Fame in 2012.
Jim Sturm President Chief Executive Officer
President Chief Executive Officer
Jim Sturm is the President and Chief Executive Officer of Brierley+Partners, Inc. and leads the globally recognized company in loyalty and CRM marketing. Jim joined Brierley in January 2007, and since joining, Jim has been instrumental in establishing new client relationships across the spectrum of Brierley's CRM and loyalty services. Additionally, he has expanded the company's service offerings – most notably, the LoyaltyWare™ suite of technology solutions. With a focus on technology productization and a full suite of marketing professional services, Jim has driven a culture of trusted advisor leadership throughout the Brierley team. With a spirit of innovation and change, Jim has driven double-digit growth and a reputation for creating industry-differentiating customer engagement programs for our clients. Jim's passion for helping our clients achieve their goals and creating an atmosphere of fun in the workplace is making Brierley a unique experience.
Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry leader providing a broad portfolio of Business Process Management and Technology solutions. Jim was responsible for Client Service Excellence, providing innovative solutions for major clients and ensuring client satisfaction. He also played a major role in developing and leading EDS's client loyalty program. Earlier in his tenure with EDS, he served as Vice President of Sales and Business Development. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
Dave Sanders Executive Vice President Chief Delivery Officer
Executive Vice President Chief Delivery Officer
Dave is a senior technology executive who comes to Brierley+Partners with over 35 years of experience in the outsourcing, consulting and entrepreneurial business. He has responsibility for all of the delivery teams within the company including client services, technology services, omni-channel communications, consumer insights and fulfillment services. Dave has held executive-level positions at a number of technology companies such as Accenture, Perot Systems, BearingPoint and SHL Systemhouse. He has expertise in selling, deal development, executive management, strategic relationships, sourcing near/offshore resources, and managing large technology operations. He has extensive consulting experience in software development, program management, systems integration, business transformation, enterprise architecture, and technology strategy. His most recent experiences have been in advising technology start-up companies in the mobile, cloud, payments and customer service business.
Dave has served as the Chairman of the Information Technology Association of America (ITAA) and as a member of the Board of Directors of the TechAmerica Foundation in Washington, D.C. He is currently the Chairman of the Advisory Board of the College of Arts and Sciences at the University of North Texas and serves on the TCU MBA Neely Experiential Learning Advisory Board. He holds a Bachelor of Science degree in Civil Engineering from the United States Military Academy at West Point and a MBA from the Owen School of Management at Vanderbilt University.
Bill Swift Executive Vice President Chief Technology Officer
Executive Vice President Chief Technology Officer
Bill has been leading Brierley+Partners' technology organization since January of 2001. As CTO his responsibilities span from technology architecture and product direction to client implementations and operational support. Bill has been instrumental in expanding the company's vision beyond customer loyalty solutions to also encompass broader CRM and data warehouse capabilities. The combined platform is now powering complex marketing strategies that capitalize upon having a single view of the customer; not only from a database perspective but also in terms of real-time customer data integration. Having participated in the successful adoption of international technology standards, Bill is a contributing author of publications focused on distributed computing architecture and holds several software design patents. Bill earned a Bachelor of Science degree in Computer Science from the University of Michigan.
Bill Dandy Executive Vice President Corporate Project Office
Executive Vice President Corporate Project Office
Bill Dandy brings over 25 years of client-side consumer marketing and business transformation leadership to Brierley+Partners. He currently leads our Project Management Teams and handles corporate strategic initiatives. Prior to joining Brierley, Bill held C-level marketing positions at iconic brands like Dick's Sporting Goods, JoAnn's, Michaels, Famous Footwear and Borders. His cross-functional background has included key leadership roles ranging from Chief Marketing Officer to executive level positions in Store Operations, Merchandising and Finance. He has directed large in-house marketing organizations and major advertising agencies throughout his career. Bill has worked for both private and public companies with revenues up to $3 billion. His most recent experiences have been focused on driving rapid growth or turnarounds by leveraging consumer knowledge to strategically refine business models and brand architecture for high-profile companies.
Bill has served on the boards of the Global Retail Marketing Association and the David Miller Center for Retail Studies at the University of Florida. He holds a Bachelor of Science degree in Business Management from San Jose State University.
David Mellinger Executive Vice President Chief Financial Officer
Executive Vice President Chief Financial Officer
David has been with the Brierley family of companies for over 10 years and provides over 30 years of financial and corporate development leadership to Brierley+Partners. Part of the last 10 years was spent as the CFO and EVP of Corporate Development for e-Rewards, the world's largest online market research panel company, where he provided the financial oversight of the company's fast, profitable growth and was responsible for multiple debt financings, equity raises and acquisitions. Prior to joining Brierley, David was CFO of two technology subsidiaries of Rapp Collins Worldwide, and INTRICO, a software development and marketing partnership between American Airlines, Hilton Hotels, Marriott Hotels and Budget Rent-a-Car. David has also held executive positions at Perot Systems, Centex General Construction Companies and Pinnacle Brands, a baseball trading card manufacturer. David started his career with Arthur Andersen where he was an audit manager and worked for 2 years at its world headquarters on computer audit techniques. David graduated with high honors from the University of Florida with a Bachelor of Science degree in Accounting and is a Certified Public Accountant.
Ben Karr Executive Vice President
Executive Vice President
A recognized leader in Customer Relationship Management, Ben joined Brierley+Partners in 1990. His career experience also includes six years as Senior Vice President, Marketing at Rapp Collins Worldwide and 12 years at Continental Airlines, where he held various senior marketing and advertising positions. In 1982, Ben supervised the development of the travel industry's first program designed to reward customers for their complete travel experience, spanning air travel, hotels and car rentals. Throughout his career, he has been a leader in the development and implementation of numerous CRM and customer loyalty initiatives in industries as diverse as health care, sports, travel, retail, and cargo. Ben is a graduate of the University of Houston School of Business.
Amy Barnett Senior Vice President Strategic Account Planning
Senior Vice President Strategic Account Planning
Amy brings 20+ years of client and agency-side experience in creating, managing, and enhancing customer relationship marketing strategies and programs for companies and clients spanning many industries. Just prior to joining Brierley in 2007, Amy spent several years on the client-side with EDS, initiating their retention efforts in a B2B environment. The bulk of her experience, though, is B2C agency-side, servicing clients for Brierley+Partners, Ryan Direct and Targetbase Marketing. In her portfolio of agency experience, she has been a trusted strategic advisor to companies such as American Eagle Outfitters, Build-A-Bear Workshop, Comcast (TCI), Container Store, eBay, Express, Fossil, GameStop, Hertz, Hard Rock, Macy's, MoneyGram, Procter & Gamble, R.J. Reynolds, StubHub, Unilever, and Victoria's Secret. At Brierley+Partners she leads Strategic Account Planning. She and her team are responsible for designing and enhancing CRM programs, building their financial models, developing and analyzing communications strategies, and recommending and executing customer research. During Amy's leadership, Brierley+Partners has been credited with several award-winning programs, two of which include GameStop PowerUp Rewards and Express Next. Amy is a graduate of Clarkson University where she received her Bachelor of Science degree in Marketing, and from the University of Texas at Dallas where she received her MBA.
Bill Russo Senior Vice President Strategy
Senior Vice President Strategy
During a 20+ year career, Bill has established himself as a customer loyalty program and CRM expert. He recently rejoined Brierley+Partners to begin his second decade with the company. Previously Bill was Brierley's Senior Vice President – Account Services and led the agency's efforts for a wide variety of clients, including AT&T Wireless, BLOCKBUSTER, Hertz Rent-A-Car, Hyatt Hotels & Resorts, Neiman Marcus, Norwegian Cruise Line, and UPS. Starting in 2002, Bill served as President of e-Rewards Market Research (an affiliate company of Brierley+Partners) and led its rapid growth from new entrant, to U.S. market share leader and ultimately to becoming the world's largest online market research panel. Early in his career he worked as a marketing and business development executive in the travel and hospitality industries. Bill has served as the Manager of TWA's Frequent Flight Bonus Program, was Staff Vice President – Regional Marketing for Hertz, National Director of Marketing for the Fairmont Hotel Company, and Vice President – Marketing for Wyndham Hotels & Resorts. Bill holds a Master of Business Administration degree from New York University's Stern School of Business.
Billy Payton Senior Vice President Business Development President - Retail Services
Senior Vice President Business Development
Billy, a veteran retailer and pioneer in retail loyalty programs, joined Brierley+Partners in 2000 to lead the firm's expanding retail practice. Prior to joining Brierley, he served as Vice President, Marketing and Customer Programs for Neiman Marcus, meeting with great success in promoting the unique and highly recognizable brand. During his 36-year career at Neiman Marcus, Billy was responsible for the development and implementation of InCircle and NM Gold, programs which pioneered the concept of customer loyalty within the retail industry. He also managed the Neiman Marcus customer database and credit card marketing efforts. As part of his contributions at Neiman Marcus, Billy created the first electronic, prepaid gift card—a concept that remains widely used throughout the retail industry today.
Jim Huppenthal Senior Vice President Creative Services
Senior Vice President Creative Services
Jim started his career at Brierley+Partners over 25 years ago, helping open the L.A. office. During that time he led the art direction and design for the launch of Hilton HHonors as well as Hertz #1 Club Gold. Presently Jim oversees our global creative services, art direction, design, interactive and production art studio to ensure consistency across all customer engagements. During his impressive career Jim has gained a national reputation for his achievements. He is the recipient of numerous awards, including ECHOs, Caples, Pioneers, Tempos, AAF Best in the West, Telly and American Catalog Gold awards. A graduate from the American Academy of Art, Jim began his career at Stone & Adler in Chicago and then Wunderman West in Los Angeles.
Jill Goran Senior Vice President Group Creative Director
Senior Vice President Group Creative Director
Jill joined Brierley+Partners in 1991. Over the years, virtually all of Brierley's clients have benefited from her creative leadership, writing talent, and strategic focus: Bloomingdale's, Hilton, Hertz, MSN, Sony, and UPS among them. A native of the Big Apple, Jill started her career at William Esty Advertising in New York, creating national print and TV campaigns for Colgate-Palmolive, Nabisco, and Union Carbide. She next moved to L.A. to work for MPI, a subsidiary of United Airlines, and had creative responsibility for the Westin Hotels Premier and United Airlines Mileage Plus programs. The recipient of numerous creative awards, including ECHOs, Caples, Pioneers, Lulus, Tempos, and an Academy of American Poets Prize, Jill has also been featured in industry publications for her breakthrough creative. Jill holds a Bachelor of Arts in English with high distinction from the University of Rochester.
Don Smith Senior Vice President Consumer Innovation and Insights
Senior Vice President Consumer Innovation and Insights
Don earned his Ph.D. in Political Science from The Florida State University (with concentrations in program evaluation, campaign management, and statistics) and spent 11 years in academia (Rice University, Cornell College, and the University of North Texas) teaching statistics and policy evaluation. Prior to joining B+P, he was a Research Director for Dallas County, TX, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book ("Judicial and Legislative Innovation", 2004). At Brierley, Don specializes in building econometric models and creating segmentation schemes, with an emphasis on marrying customer engagement data (web analytics, social media, communications response) to shopping and purchasing patterns. His current client list includes American Eagle Outfitters, Hilton Worldwide, Hertz, Express, Men's Wearhouse, and Build-A-Bear Workshop. An avid theater aficionado, Don was the 1989 Saax Bradbury/Amos Abrams Fellow to the Royal Academy of Dramatic Art in London, where he studied classical acting; his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.
Robert Owen Senior Vice President Technology Services CIO
Senior Vice President Technology Services CIO
Robert joined Brierley+Partners in 1999 and has almost 17 years of application development and technology operations experience. During his time at B+P, he has developed, implemented, and supported CRM and loyalty programs for a wide range of clients. As the company's senior technology operations officer, he manages a large and diverse team of technology professionals based in three B+P offices. Robert has worked with a number of Fortune 500 clients, including JCPenney, Sony, Borders, United States Postal Service, Goldman Sachs, United Airlines, DynCorp, and Nokia, both leading and developing complex technology solutions to support their marketing functions. He holds a Bachelor of Science in Information Systems from the University of Texas, Arlington and an MBA from the University of Texas, Dallas.
Waqar Sadiq Senior Vice President Software Development
Senior Vice President Software Development
Waqar Sadiq joined Brierley+Partners' technology organization in 2008 and leads the development of LoyaltyWare product as well as Loyalty implementations. Waqar has over 24 years of experience in software development, holds 10 software design patents in the area of distributed computing and has published two books on distributed computing and business process management. Waqar has worked in software product companies as well as IT consulting companies, giving him a broad range of experience in all aspects of software engineering. Under his leadership, LoyaltyWare has grown as a product to its current form and is now the underlying platform for building state-of-the-art loyalty and CRM programs. Waqar earned his Bachelor of Science degree in Mechanical Engineering from North Dakota State University.
Theron Andrews Senior Vice President Account Management
Senior Vice President Account Management
Theron joins B+P in 2013, with over 25 years of client-side leadership, strategic planning, operational and organizational development experience. He has played pivotal roles in a number of retail marketing organizations including Department Stores, Big Box and Specialty Stores. His tenure with these companies has provided executive experience heading up large in-house teams for international retailers including Famous Footwear and Michaels Arts and Crafts, as well as for strong regional brands such as Bartell Drugs and Car Toys. Theron's background also includes loyalty program development and management, ecommerce, research, social media, all aspects of creative and production, and media buying. In his role at Brierley, Theron leads teams responsible for launching and supporting customer relationship and engagement programs for both US and global clients. He holds a Bachelor of Science degree in English Literature from the University of California at Berkeley.
John Pedini Senior Vice President Account Management
Senior Vice President Account Management
John joined Brierley+Partners in 1995. Throughout his career with the agency he has been a leader in the development and implementation of numerous customer loyalty initiatives. Prior to joining Brierley, John was a member of the technology solutions team at Relationship Management Programs Inc., developing online marketing strategies and solutions for United Airlines. In his current role John leads the teams responsible for launching and supporting customer loyalty programs for Brierley clients. Over the years John has managed client relationships with such brands as Blockbuster, Borders, GameStop, Godiva, Hard Rock, Musicland, Neiman Marcus, Nokia, and LSG Sky Chefs, in addition to many other key agency clients. John graduated with honors from the University of Texas at Dallas.
Heidi Potthoff Senior Vice President Account Management
Senior Vice President Account Management
Heidi brings over 15 years of client and agency experience to Brierley+Partners. She has worked across a variety of industries – creating, managing, and enhancing relationship marketing programs to consumers. Prior to joining Brierley in 2012, Heidi spent several years on the client side. She held leadership positions and was responsible for developing and managing retail CRM/loyalty programs as well as targeted marketing strategies for Neiman Marcus, Saks Fifth Avenue, Petco, Brinker and Westfield. She has also worked in key account management positions on the agency side with Targetbase and now Brierley. In her current role, Heidi is responsible for our retail client relationships. She is a graduate of Southern Methodist University where she received her Bachelor of Arts in Advertising, and of the Cox School of Business where she earned her MBA.
Kristen Dearing Senior Vice President Marketing and Alliances
Senior Vice President Marketing and Alliances
Kristen brings over 19 years of creating and delivering innovative and successful sales and marketing campaigns. Prior to joining Brierley in 2012, Kristen was a global sales leader at Oracle, responsible for multimedia marketing and technology engagements within the Communications Business Unit. In addition, Kristen spent over 12 years at Sun Microsystems managing key strategic alliances and leading organizations that sold to Fortune 100 companies. She also has a consulting background, as she spent several years at Accenture. At Brierley+Partners, she leads the Marketing, Public Relations and Partnership Alliances. Kristen is a graduate of the University of Oklahoma where she received her Bachelor of Arts degree in Finance.
Tami Kirby Vice President Human Resources
Vice President Human Resources
Tami has been a part of Brierley+Partners' Human Resources team since 1999, and she leads the company's HR services for all of its offices. In this capacity, she is responsible for the design and implementation of all human resources strategies, policies, and processes throughout the corporation. With 20 years' high-level experience in the field, Tami's expertise includes compensation, benefits, organizational development, recruiting, and talent management. She also initiates employee training programs and manages company-wide events. Tami holds a Bachelor of Science in Human Relations & Business from Amber University.