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Hal Brierley Chairman, Chief Loyalty Architect A pioneer in the development of customer loyalty programs, Hal Brierley founded Brierley+Partners in 1985 and has led the company through more than two decades of successful growth. Hal began his career in direct marketing more than 25 years ago and continues to be one of the most innovative and respected strategic thinkers in the field. Graduating Harvard Business School in 1968, he co-founded and served as President and Chief Operating Officer of Epsilon Data Management, one of the nation's leading database marketing companies. In 1980, Hal was retained as the only outside consultant to work on the design of American Airlines AAdvantage®, the first frequent flyer program. In 1982, he became Vice President of Sales and Advertising for Pan American World Airways, where he launched WorldPass®, Pan Am's frequent traveler program. In 1983, he was named Senior Vice President of Marketing for Continental Airlines.Jim Sturm Mr. Sturm joined Brierley in January, 2007. Since joining Brierley, Jim has been instrumental in establishing new client relationships across the spectrum of Brierley+Partners' CRM and Loyalty services, as well as expanding the company's service offerings; most notably, the LoyaltyWare technology solution. Prior to Brierley, Jim spent over 20 years with EDS, an industry leader providing a broad portfolio of Business Process Management and Technology solutions. In his last position at EDS, Jim was responsible for Client Service Excellence; providing innovative solutions to business issues for major clients as well as ensuring client satisfaction. Additionally, Jim was strategic in developing and leading EDS' client loyalty program. Earlier in Jim's tenure with EDS, he served as Vice President of Sales and Business Development. Mr. Sturm holds a degree in Business Administration, Finance, and Management Information Systems from State University of New York at Buffalo. Ben Karr An acknowledged leader in the direct marketing field, Ben joined Brierley+Partners in 1990. His career experience includes six years as Senior Vice President, Marketing at Rapp Collins Worldwide and 12 years at Continental Airlines, where he held various senior marketing and advertising positions. In 1982, Ben supervised the development of the travel industry's first program to reward customers for their complete travel experience — airline, hotel and car rental. Throughout his career, he has been a leader in the development and implementation of numerous customer loyalty initiatives in industries as diverse as health care, sports, travel, retail and cargo. Ben is a graduate of the University of Houston Business School. Bill Swift Chuck Cheatham One of Brierley+Partners' first employees, Chuck joined the company in 1986 and is responsible for the daily accounting functions and financial reporting. Prior to joining Brierley, Chuck was in the oil and gas industry and was the Vice President of Finance for two exploration and production companies: Crawford Energy and GNC Energy, as well as the Controller for Vickers Petroleum, a petroleum marketing and refining company. Chuck holds a Bachelor of Business Administration in accounting from the University of North Texas and is a Certified Public Accountant. Amy Barnett Jill Goran Jill joined Brierley+Partners in 1991 and has had creative responsibility for some of our company's largest accounts including Sony, MSN, Hilton and Hertz. A native of the "Big Apple", Jill worked at William Esty Advertising in New York on national print and television campaigns for companies including Colgate, Palmolive, American Home Products, Nabisco and Union Carbide. Jill moved to the West Coast to work at MPI, a subsidiary of United Airlines, and had creative responsibility for the Westin Hotels Premier program and the United Airlines Mileage Plus program. The recipient of numerous creative awards, including ECHOs, Caples, Pioneers, Lulus, Tempos and an Academy of American Poets Prize, Jill has also been featured in various industry publications for her breakthrough creative. In addition, Jill holds a Bachelor of Arts degree with high distinction in English from the University of Rochester. Catherine Hallmark A Brierley+Partners employee since 1995, Catherine leads the client service teams who support all West Coast clients and has substantial experience in strategic development and tactical implementation of major Relationship Management programs including the highly successful Hilton HHonors program. Prior to joining Brierley+Partners, Catherine held both Client and Agency positions with a focus in direct marketing and publishing. As a Marketing Manager with Field Publications, Catherine managed marketing activities for the children's classroom newspaper, My Weekly Reader. Catherine holds an MBA in Marketing and a B.A. in Economics from the University of California at Irvine. Jim Huppenthal Laith Murad Robert Owen Robert has worked with a number of Fortune 500 clients both leading and developing complex technology solutions to support their marketing functions including JCPenney, Sony, Borders, United States Postal Service, Goldman Sachs, United Airlines, DynCorp, and Nokia. He holds a Bachelor of Science degree in Information Systems from University of Texas, Arlington and a Masters of Business Administration from the University of Texas, Dallas. Billy J. Payton
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