Plug into the Emotional Power of Loyalty to Supercharge Brand Energy

Submit the form below to download: “Plug into the Emotional Power of Loyalty to Supercharge Brand Energy”, a commissioned study conducted by Forrester Consulting on behalf of Brierley+Partners

Download this study to learn how to activate emotional loyalty and explore key takeaways including:

  • There is more to loyalty than just points. The bar has been raised for loyalty programs: discounts and rewards are now table stakes.
  • Emotion is vital to brand energy. Emotion is the greatest contributor to brand energy over salience and fit across retail, quick serve restaurant and travel verticals.
  • Emotion and loyalty program membership specifically correlate to brand energy. Loyalty programs pay off: loyalty has a considerable impact on brand energy and emotion.
  • Tap into specific emotions to activate brand energy. Emotion is the single largest predictor of how a customer connects to a brand; however, not all emotions are created equal.

Plug Into The Emotional Power Of Loyalty To Supercharge Brand Energy, a May 2018 commissioned study conducted by Forrester Consulting on behalf of Brierley+Partners.

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Brierley+Partners Named a Leader in Loyalty

The Forrester Wave™: Customer Loyalty Solutions, Q3 2017

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